Successful launch for M6+

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Successful launch for M6+

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Two months after its launch, streaming service M6+ has been successfully adopted by French audiences and been released on Apple Vision Pro.

100 million streaming hours, 2.2 million downloads

M6+ - which replaces 6play as the advertising-based video on demand (AVOD) streaming service from Groupe M6 - was successfully launched in May 2024. A total of 100 million hours have been streamed on the platform since its launch, representing a year-on-year increase of 61 per cent. Compared to last year, the number of daily viewers has increased by 55 per cent.

M6+ is ranked as the most entertaining French streaming platform, with an average rating of 88 per cent among viewers aged 15 and above. The platform is praised for being innovative and modern. The M6+ app has been downloaded 2.2 million times since its launch - 40 per cent of which are on connected TVs. The platform is now available on all connected TV devices in France.

During the UEFA EURO 2024, three million viewers watched the matches on M6+, with more than 1 million tuning in for the France versus Portugal quarter final - a record for the streaming service.

A spatial streaming experience from Bedrock

Just in time for Apple Vision Pro's opening weekend in Europe, Bedrock - a streaming technology company co-owned by RTL Group and Groupe M6 - has launched a fully dedicated version of M6+ on Apple Vision OS. Apple Vision Pro is Apple's first 3D camera - a spatial computer that blends digital content and apps, allowing users to navigate with their eyes, hands and voice.

After developing M6+ for its launch in May, Bedrock continues to enhance the platform's user experience by ensuring compatibility with the latest technology. The integration with Apple Vision Pro allows French audiences to engage with content in the new spatial computing format.

Jonas Engwall, CEO of Bedrock, says: "Bringing the M6+ platform to Apple Vision Pro shows our strong determination to embrace emerging industry trends, positioning our clients at the forefront of this new dimension of entertainment."

M6+ is already compatible across devices: all Apple and Android devices, Smart TVs, over-the-top (OTT) devices (Samsung, LG, Hisense, Philips, Android TV and Amazon Fire TV), and various set-top boxes. In the near future, M6+ will be integrated into in-car entertainment systems.

Contacts

RTL is Europe's leading entertainment brand standing for entertainment, independent journalism, inspiration, energy and attitude. With our TV channels, streaming services, radio stations and online platforms in Germany, the Netherlands, France, Hungary and Luxembourg, we reach millions of people across Europe every day. The RTL brand is owned by RTL Group.

About RTL Group

RTL Group is a leading entertainment company across broadcast, streaming, content and digital, with interests in 60 television channels, seven streaming services and 36 radio stations. The Group's families of TV channels are either number one or number two in six European countries, while RTL Group owns or has interests in radio stations in France, Germany, Spain and Luxembourg. RTL Deutschland is the Group's largest business unit and Germany's first cross-media champion, operating across TV, streaming, radio, digital and publishing. RTL Group's streaming services include RTL+ in Germany and Hungary, Videoland in the Netherlands and M6+ in France. Fremantle is one of the world's largest creators, producers and distributors of scripted and unscripted content, responsible for more than 11,000 hours of programming per year, alongside an international network of teams operating in 27 countries. The streaming tech company Bedrock and the ad-tech company Smartclip are also owned by RTL Group. As a market leader, RTL Group strives to foster alliances and partnerships within the European media industry, for example by building a one-stop advertising sales house in Germany with Ad Alliance and driving international advertising sales with RTL AdAlliance. Bertelsmann is the majority shareholder of RTL Group, which is listed on the Luxembourg and Frankfurt stock exchanges and in the MDAX stock index.

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