11/06/2024 | News release | Distributed by Public on 11/05/2024 17:05
Performance meets style in a new range of Merino wool jackets launched by Two.one (pronounced two point one), a technical sports outdoor brand inspired by tailored style with a modern urban feel. The new brand is the creation of clothing company Farage, which has offered luxury tailored suiting with a modern twist for the past 25 years.
Having worked with wool as a core fibre for Farage, it is no surprise that the new brand's founder, Joe Farage, and co-founder Quentin Hart, turned to wool for its performance qualities when designing for Two.one.
"Australian wool has always been our greatest fibre to work with and has been at the core of our brand DNA since 1998. Whether it's our defence projects or our new technical brand Two.one, we always choose wool as our first choice," Joe said.
The 2.1 Woven Shield Merino Wool Rain Jacket
Two.one's collection includes three Woolmark-certified hero pieces - a Field Jacket, Rain Jacket and Blazer - all created using Two.one's proprietary 'Woven Shield' fabric, a 100% Merino wool fabric bonded with high-end Japanese technical backing to create a beautiful yet functional 3-layer technical fabric. The three high performance jackets are wind and water resistant, keeping the wearer dry and comfortable while remaining stylish and presentable.
As well as sourcing high-quality materials, Two.one products emphasise attention to detail, both inside and out, to deliver an aesthetic that embodies youthful confidence and refined adult sophistication.
Available now, the collection will also be presented at the ISPO Outdoor Sports trade show in Munich in December.
The 2.1 Woven Shield Merino Wool Field Jacket (left) and Blazer (right).
The Two.one brand was launched in July at an event in Sydney, supported by The Woolmark Company, comprising an eye-catching high-wire vertical runway featuring aerialists, and a fashion show that saw Sydney Swans players Justin McInerney, Logan McDonald and Will Hayward don Two.one jackets on the main runway.
"It is great to see an Australian brand celebrating Australian Merino wool across multiple categories. From tailoring to performance outerwear, Merino wool has the technical benefits to ensure maximum comfort in all scenarios", said AWI CEO John Roberts.
"We are proud to continue our long-standing relationship with Farage and now, Two.one, as they continue to spotlight this amazing fibre."
"Farage is proud to be a long-term licensee of Woolmark as we continue to grow this partnership well into the future."
Joe Farage, Farage and Two.one co-founder
Farage was founded in Sydney in 1998 by Joe and his wife Katy, producing sophisticated and modern tailoring, with a focus on heritage, provenance and authenticity. The brand has gained a reputation for its quality and craftsmanship and continues to attract a growing number of loyal customers from across Australia.
Farage has its flagship store on Sydney's prestigious Martin Place, although most of its retail sales are online.
Uniforms are an important part of the Farage business. Farage designs and produces uniforms for large and small companies. It supplies Woolmark-certified General Duty garments to all three branches of the Australian Defence Force: the Royal Australian Navy, Australian Army and the Royal Australian Air Force. The brand is also the official tailor to the Sydney Swans AFL team and has recently renewed its partnership with the Swans for another four seasons.
More information: www.twopointone.com.au
This article appeared in the September 2024 edition of AWI's Beyond the Bale magazine. Reproduction of the article is encouraged.