Keep Britain Tidy launches hunt for new #LitterHeroes Ambassadors

Keep Britain Tidy is looking for volunteers who are leading in the war on litter pollution in their communities to become part of its national #LitterHeroes Ambassador programme as the charity marks its 70th anniversary.

There are currently 200 ambassadors located around the country and the aim is to increase that number even further.

#LitterHeroes Ambassadors work across England supporting communities to carry out year-round litter-picking activities to tackle the more than two million pieces of rubbish that are dropped every day. They also encourage other pro-environmental activities, promoting and taking part in Keep Britain Tidy's campaigns including the Great British Spring Clean and Buy Nothing New Month. 

Keep Britain Tidy, which was originally established by the Women's Institute in 1954, is looking for enthusiastic volunteers who already run existing litter-picking groups that organise at least four events a year.

Chief Executive, Allison Ogden-Newton OBE, said: "As we celebrate 70 years of Keep Britain Tidy, we want to say a huge thank you to all of our extraordinary volunteers who, over the years, have inspired us and helped shape our work.

"Our environment, our wildlife and our oceans are increasingly threatened by the seemingly endless stream of plastic pollution that finds its way on to our streets, parks and beaches so we need to find more inspirational volunteers who can join us in the fight to protect them.

"Litter-picking is a very easy and highly visible way of making a difference and our volunteers report that it is fun, empowering and accessible, allowing people to do something for the environment and, at the same time, become more active, improve their wellbeing and make new friends."

The charity estimates in the past year, through general litter-picking activities and the annual Great British Spring Clean, volunteers have picked up at least half a million bags of rubbish across the country.

Supporting the recruitment drive is current #LitterHeroes Ambassador Emma Powell, who has been an Ambassador since 2019 and leads the Essex-based Castle Point Clean Up Crew, which holds weekly clean-ups.

She said: "The programme has given me the confidence to have a positive impact on my local community and environment.

"The guidance, resources and connections I've had access to have mean I have felt well equipped to tackle our local environmental issues and try to educate people."

The benefits of becoming an Ambassador include:

• Being part of a national network of like-minded volunteers
• Support from our dedicated #LitterHeroes team
• Access to exclusive Ambassador resources, guidance and training
• Access to free insurance cover
• Access to a private Facebook group and regional WhatsApp groups
• Receive monthly newsletter

People can register as a #LitterHero on Keep Britain Tidy's website to be the first to find out details of the application process when it goes live.

The #LitterHeroes programme and Ambassador role are made possible thanks to players of People's Postcode Lottery and supported by the Garfield Weston Foundation.

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