7 Opportunities for AI in Media Planning and Media Buying

There are many ways Artificial Intelligence will automate media planning and media buying workflow. Here are 7 use cases with clear benefits that are possible with today's AI.

AI is More Than ChatGPT

With the current popularity of ChatGPT, many first think of transformer-based large language models (LLMs) when they think of AI. This includes Open AI's GPTs, Llama, Gemini, Claude, Cohere, Mistral, and other foundation models.

It's important to remember there are many other forms of Artificial Intelligence. Just a glance at the Glasswing AI Palette gives you a good sense of the diversity. There are many tools in the AI toolbox. It's important to pick the right tool for the right job.

With that in mind, let's dive into seven opportunities for AI to automate media planning and media buying workflows.

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