09/26/2024 | Press release | Distributed by Public on 09/26/2024 07:06
Itasca, IL - September 26, 2024Revenera, producer of leading solutions that help technology companies build better products, accelerate time-to-value, and unlock new revenue opportunities, today released the Revenera Monetization Monitor 2025 Outlook: Software Monetization Models and Strategiesreport. Based on the results of a global survey of 418 leaders at global technology companies, this report is part of an annual series, which provides product executives at software, intelligent device, and IoT companies with benchmarks about digital business models and trends related to hybrid approaches to monetization and deployment models.
As software suppliers work to drive profitability, extensive reliance on usage-based pricing is more prevalent than a year ago. Successful initiatives must overcome the biggest barriers to the growth of annual recurring revenue: delayed time to market-for-new features/enhancements and customer acquisition.
"Software suppliers face two megatrends that they can take advantage of to improve their market position. Because Cloud and AI costs are driving up their operating expenses, product teams are considering how to respond to this pressure with pricing and packaging changes. At the same time, insight into real product usage and customer value is more available to suppliers than it has ever been," said Nicole Segerer, General Manager at Revenera. "There is a significant market opportunity for technology companies that can adapt their offerings to the needs of their customers and grow more quickly than their competition."
While subscription models remain top for expected growth, the Revenera Monetization Monitor 2025 Outlookindicates a sharp rise in outcome or value-based models, as well as usage-based approaches. Suppliers who are proactive and able to quickly implement these new models are better able to grow revenues while helping to offset the growing cost of running software in the cloud.
Highlights from the Revenera Monetization Monitor 2025 Outlook: Software Monetization Models and Strategiesreport include:
Methodology
The Revenera Monetization Monitor 2025 Outlookseries of reports is based on 418 complete responses to a survey conducted by Revenera from May through July 2024. Job levels of these survey respondents were C-level/executive (23 percent), SVP/VP (17 percent), director (44 percent), manager/team leader (15 percent), and individual contributors/non-manager/consultant (1 percent). This report focuses on Software Monetization Models and Strategies; subsequent reports in this series will address Software Piracy & Complianceand Software Usage Analytics.
Revenera helps product executives build better products, accelerate time to value and monetize what matters. Revenera's leading solutions help software and technology companies drive top line revenue with modern software monetization, understand usage and compliance with software usage analytics, empower the use of open source with software composition analysis and deliver an excellent user experience-for embedded, on-premises, cloud and SaaS products. To learn more, visit www.revenera.com.
Bret Clement
[email protected]