#ChooseTruth campaign goes multi platform, multi format, multi lingual as world’s press unite for World News Day 2024

'World News Day is a day to pause, and reflect on the importance of independent and often brave journalists who make a difference in their communities and countries by providing the proof that leads to the truth.'
-David Walmsley

World News Day's inaugural event in Toronto in 2018 comprised some 19 media outlets.

This year, more than 800 news organisations and media support associations, representing hundreds more newsbrands from more than 100 countries, have joined.

Together with independent journalists, they have started sharing the campaign in Print, Online, across Social Media - and at specially crafted events.

Here is a snapshot of initiatives shared with us, from around the world:

• Reutershas been running a shortened version of the video ad, and a digital banner, on its app this week.
• In Brazil, proud participants include more than 60 media organisations - from big players like Globo, and Folha de S. Paulo- to many small, local newspapers. For these small newsrooms, World News Day is a window to the international world of journalism: it provides context for their challenges, and an opportunity to show their value to their audiences.
• In Ireland, The Irish Timeshas published an op-ed, and all Irish newspapers will run the campaign ad on the day. They have used the moment to call on the government to support professional journalism, as the "tide of misinformation on social media threatens democracy." Deputy Prime Minister Micheál Martin endorsed the '#ChooseTruth' message, urging public support for favourite media brands:
  

  'It is time to double down on facts.'

• In Argentina, the country's biggest news group, Clarín, went all out with campaign ads in print, and across all digital platforms.
• In Somalia, the Media Women Association marked World News Day with an X-Space discussion: Why does Fact-based Journalism Matter in Somalia media?
• In Denmark, a tailored version of the ad - opting to "Choose Facts," ran in Politikenduring the week: "Truth" does not translate well here, which is why they went with Choose Facts - as did Norway.
• In Georgia, civil society has been supportive and a specially translated version of the video is being shared.
• In South Africa, the Daily Maverickhas published all #WND2024 op eds, as well as a special #WND2024 feature.

Also in South Africa, Arena Holdings marked both SA's Heritage Day, and World News Day, with the premiere of Power of the Word, a documentary on the life of and legacy of Black Consciousness Movement leader Steve Biko, and his close friendship with Donald Woods, the Editor of The Daily Dispatch who exposed the apartheid government's attempts to cover up the cause of Biko's death. Commissioned by Arena Holdings, the premiere will be followed by a panel discussion exploring the #ChooseTruth theme.

• In the United States, The New York Timeswill run the World News Day ad on the day
• In the United Kingdom, BBC Media Action marked #WND2024 by promoting their Pursuit of Truth initiative.
  See more here:

"These contributions all enhance awareness of the critical service journalism provides, and are as valued and appreciated as we hope journalists will again be," says Cherilyn Ireton, Executive Director of the World Editors Forum.

Lucinda Jordaan

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