3 ways to find the lowest price on holiday gifts

Cyber Five weekend, the five-day shopping period kicked off by Thanksgiving through Cyber Monday, is nearly here! And right on time: Even though 45% of Americans have started their holiday shopping, most of them have only finished a third of it¹.

By using the Google Shopping Graph (our database of over 45 billion product listings), we've come up with some great tips that will help you maximize savings and minimize stress as you shop online and in stores this Cyber Five weekend.

Saving money is a top priority for most holiday shoppers². With the new Google Shopping Deals page, you'll never have to pay more than the lowest price. To get started, search "shop deals" or click the "Deals" button in the shopping tab. Quickly find deals tailored to your interests, as well as the biggest markdowns across popular categories like electronics, apparel, health and beauty, and more. Click on a product to see its price history, so you know if now is a good time to buy, and compare prices across retailers so you know if you're getting the best deal today.