18/07/2024 | Press release | Distributed by Public on 18/07/2024 13:05
Principal ® - a global financial services company that helps individuals and businesses build a financially secure future - has expanded a 10-year relationship with Salesforce and adopted Data Cloud to unify customer data, powering more personalized, automated digital experiences for customers.
Data Cloud provides a 360-degree view of a company's customers to build stronger relationships across every line of business by unlocking actionable data. By unlocking customer data from any source, Data Cloud powers more insights and automation and enables trusted AI that keeps customer data secure while tapping into all business data and metadata to enhance overall customer experience. Data Cloud addresses the core challenge businesses face - unlocking data and making it actionable for CRM, AI, automation, and analytics across all touchpoints and channels.
Now, with Data Cloud, Principal has a more complete view of customer-related data, which is essential to driving automation, analytics, personalization, and trusted AI across every interaction at scale. As a result, teams can make data-driven decisions directly in their flow of work and provide a consistent experience across multiple channels, fostering sales growth with new and existing customers.
The challenge: Assembling relevant customer data in one place is a significant hurdle for most businesses, with more than 80% of business leaders reporting they struggle with data fragmentation and data silos. And, disconnected information undermines customer experience, as evidenced by the fact that 74% of customers anticipate improved experiences from the data they permit companies to gather about them.
The impact: By unifying Principal's customer data in Sales Cloud with Data Cloud - including third-party repositories - Principal can:
Customer perspective: "Salesforce has proven to be a powerful asset for Principal, enhancing our operational efficiency and refining the way we engage with our customers. Data Cloud is crucial to our customer-centric approach and is instrumental in empowering our teams to engage customers with personalization and efficiency." - Kathy Kay, EVP & CIO, Principal
Salesforce perspective: "By consolidating its customer CRM, web, advertising, and email data into a single, harmonized, and unified view through Data Cloud, Principal is now uniquely positioned to deliver highly personalized and enriched customer experiences. Recognizing that data is the cornerstone of every customer interaction, Principal will leverage our zero copy sharing technology to easily access and take action on all of their customer data, no matter where it resides, fully leveraging it to drive business growth." - Rahul Auradkar, EVP and General Manager of Unified Data Services & Einstein, Salesforce
Recognizing that data is the cornerstone of every customer interaction, Principal will leverage our zero copy sharing technology to easily access and take action on all of their customer data, no matter where it resides, fully leveraging it to drive business growth.
Rahul Auradkar, EVP and General Manager of Unified Data Services & Einstein, SalesforceGo deeper: