There is No Silver Bullet—Learn How the World's Most Trusted Entities Are Outsmarting the Counterfeiters

Join us for our premier episodeof the Art of the Possiblepodcast. Digimarc's Chief Technology Officer Tony Rodriguez and Chief Product Officer Ken Sickles discuss the growing challenge of counterfeiting and how the world's largest brands, retailers, and financial institutions can and aretackling the issue. There is no silver bullet, but there are solutions to address counterfeiting in the physical world and fraud and misinformation in the digital world.

When desktop publishing emerged nearly 40 years ago, a motivated person could attempt to fabricate or recreate government-style documents. Still, most people lacked a true knowledge of how to use the publishing tool. Advancements in technology, including generative artificial intelligence (GenAI), have simplified the ability to create professionally crafted digital and physical counterfeit items. Specialized skills are no longer required-thus making a network of security technologies, working together, critical to outsmarting the counterfeiters.

Don't miss this episode. There are no silver bullets when fighting counterfeits, but proven solutions and approaches exist. Our experts discuss powerful technologies like digital watermarking and take you through the economics of selecting the best solution to combat various threats. Whether protecting physical or digital assets, a multi-layered approach is your best defense.

The Art of the Possibleis a podcast where we connect with experts who are leading the charge in digital transformation-solving real problems with real solutions. We dive into topics such as counterfeiting, plastics recycling, protecting content creators and consumers in an era of general artificial intelligence, consumer engagement, supply chain efficiency and automation, and more. Join us to discover how advancements in digital identification and authentication are bridging the physical-digital divide to revolutionize how we solve some of the world's biggest challenges today. You'll find us on AppleandSpotifypodcasts or where you get yours.