ASOS unveils revamped, multifunctional press showroom to support renewed plans for brand and talent engagement and content

Images: Matt Clayton Photography

London, 31^st July 2024: ASOS, the global fashion destination, today announces the reopening of its PR showroom at its London HQ. Following an extensive design renovation, the showroom has been transformed into a dedicated multifunctional space that enables ASOS to create content, hold intimate activations and events for ASOS and its brand partners, and host talent, all through a unique ASOS fashion lens.

The re-design is part of ASOS' strategy to generate brand heat and develop stronger connections with its community of customers and talent through great fashion and engaging content.

The PR Showroom launches with a two-day event, attended by over 100 influencers, talent, and fashion industry leaders. Influencers took centre stage during the opening day, with key Face + Body partner brands, including Charlotte Tilbury, Dyson, Sunday Riley, and Ruuby Nails, offering guests express treatments.

On day two, ASOS is offering exclusive previews of its Autumn/Winter collection alongside a seasonal gifting suite. The day culminates in an evening reception DJed by ASOS Insider Alby Doyle and Foundation FM DJ Goldie Quaker.

As well as offering a space for influencer and talent gifting and fittings, ASOS and brand partners will use the showroom to create content for their channels and support collaboration.

"Our revamped showroom brings together fashion, content, and talent as only ASOS can," said Amy Norris, Head of Social, PR, and Talent at ASOS.

"This new space creates opportunities for us - and our brand partners - to showcase the very best of ASOS to our community."

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Notes to editors

Design spacelab_

Main Contractor onehundred partnerships

Fixturing Alter/d

AV Kinly

Furniture Salt & Pegram

Photos Matt Clayton Photography

About ASOS

ASOS is a destination for fashion-loving twenty-somethings around the world, with a purpose to give its customers the confidence to be whoever they want to be. Through its app and mobile/desktop web experience, available in nine languages and in over 200 markets, ASOS customers can shop a curated edit of nearly 50,000 products, sourced from nearly 900 global and local third-party brands alongside a mix of fashion-led own-brand labels - including ASOS Design, ASOS Edition, ASOS 4505, Collusion, Reclaimed Vintage, Topshop, Topman, and Miss Selfridge. ASOS aims to give all its customers a truly frictionless experience, with an ever-greater number of different payment methods and hundreds of local deliveries and return options, including Next-Day Delivery and Same-Day Delivery, dispatched from state-of-the-art fulfilment centres in the UK, US, and Germany.

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