Adobe Inc.

10/31/2024 | News release | Distributed by Public on 10/31/2024 06:59

What font matches your personality

What font matches your personality?

We all have different writing styles and tones of voice, but what if fonts did, too? What kind of personality would Calibri have?

Adobe Acrobat was curious about this, so we asked AI to write emails for 13 different fonts, each written as if that font had a personality. We then anonymously included these AI-generated emails in a survey of over 1,000 Americans to determine which font personality is the most relatable. Beyond discovering which font personalities stole the show, we also delved into participants' other workplace and font preferences, comprehensively understanding how fonts impact our daily lives.

Key Findings:

  • Over 1 in 10 Americans find Comic Sans to be the most cringey font
  • Times New Roman and Arial were the top fonts to be associated with a reputable business
  • Based on our AI-generated emails showing if a font had a personality, over 1 in 4 people related most to Courier New's personality

Diving into the typographic minds of Americans

Embarking on our journey to explore font personalities, we asked AI to create a work update email as if it had the personality of various fonts. Using the prompt "Please write me a work/professional email as if your personality was the font [Insert Font Name]", AI was able to draft emails as if each font embodied a person.

Check out what the different fonts would sound like if they had a tone of voice:

We then anonymously shared each of these emails with over 1,000 Americans to see if any font personality stood out as the most relatable font. Here's what we found:

After anonymously sharing the AI-generated emails in our survey, we found out which email personality and characteristics were the most relatable to Americans. Courier New's personality was found to be the most relatable to the writing style of most Americans, based on the AI-generated font personality email. It ranked number 1 across all generations except baby boomers, where Impact was the most relatable AI-generated font email. However, the tried and true Times New Roman, if it had a personality, was not deemed most relatable to most Americans as it ranked 8th for being an email personality style Americans would use.

So, what font personality are you?

Delving further into the survey data, we unearthed some of the predominant traits of individuals who resonated most with each font's AI-generated email. See the personality cards for the 13 fonts below to determine which font you are most alike with!

Just as zodiac signs unveil the essence of one's character, these font personality cards hold the key to discovering your typographic kindred spirit, from the creative allure of Lobster to the practical charm of Arial. Let these font horoscopes illuminate your path and empower you to embrace the font persona that speaks to your digital identity.

Fonts play a crucial role in Optical Character Recognition (OCR) and PDF editing. They determine the visual presentation and readability of the converted and edited text, ensuring a seamless and professional output for users across various digital platforms. Just as we unveil the personalities of fonts through these AI-generated emails, Adobe enables users to unleash their creativity and precision within PDF documents.

Exploring fonts on a deeper level

Moving away from the font personalities, we wanted to explore feelings about fonts overall. The top favorite fonts in the US, ranging from the classic Times New Roman to the modern Calibri, offer a glimpse into the varied tastes and perceptions surrounding typefaces.

Fonts also carry a timeless influence that resonates across all generations. While Times New Roman is a Gen Z favorite, Baby Boomers feel that this classic font is the most outdated.

Selecting the right fonts is crucial for any business when defining brand identity and setting the tone for corporate messages. Serif fonts, such as Times New Roman or Georgia, are typically characterized by their elegance and are often associated with formality and professionalism. On the other hand, sans serif fonts, such as Arial or Calibri, are perceived as more casual and approachable with their clean and modern aesthetic. This distinction stems from the historical evolution of typography and the visual cues that different font styles evoke in viewers.

Alongside font selection, the ability to seamlessly edit PDF documentsplays a vital role in refining content and enhancing communication. Businesses can easily modify text, images, and layouts using PDF editing tools like Adobe Acrobat to create polished and impactful documents.

Guide to using Adobe Acrobat's online PDF OCR tool

Adobe's online OCR PDF tool efficiently recognizes text in scanned documents, creating searchable and editable PDF files. Understanding font attributes and characteristics can enhance the quality of the OCR process and the resulting PDF documents.

  1. Visit the OCR PDF tool and click on "Select a file" to upload the PDF document you want to process.
  2. After uploading a PDF, the tool recognizes the text using OCR technology, making the PDF searchable and enabling functionality such as text selection, copying, and highlighting.
  3. Once the OCR process is complete, you can sign in to download the searchable PDF or obtain a shareable link.
  4. Consider exploring Adobe's range of font services and tools to enhance your PDF documents further and ensure that font choices align with your desired visual aesthetic.

By navigating through the PDF OCR tool with an understanding of fonts and their impact on the recognition process, users can optimize their PDF documents' searchability, visual appeal, and professionalism.

Using Adobe Acrobat for all your document needs

Take your PDF management to the next level with Adobe Acrobat online services. This powerful tool uses advanced OCR technology to easily convert scanned documents into searchable and editable PDF files, keeping the original fonts and design elements intact. Plus, with features like PDF conversion and merging PDFs, Adobe Acrobat makes handling digital documents a breeze.

Methodology:

Firstly, we used AI technology to generate emails in the tone of 13 fonts if they had a personality. We used the prompt, "Please write me a work/professional email as if your personality was the font [Insert Font Name]."

The fonts used were: Helvetica, Times New Roman, Calibri, Arial, Comic Sans, Roboto, Courier New, Verdana, Impact, Lobster, Georgia, Wingdings, and Papyrus.

These emails were then included in a survey of 1,013 U.S. respondents to determine which AI-generated font personalities were most relatable and to explore general workplace and font preferences. From the survey data, we were able to create font persona cards based on the demographics of respondents who were most likely to identify with each of the 13 fonts. The survey relied on self-reported data, meaning there may be biases or discrepancies between respondents' reported abilities and actual abilities.