A Guide to AI-Powered Experiences

AI has enabled e-commerce to deliver smart shopping experiences that simplify and enhance processes, boosting engagement and conversion rates.

Visual Search and Image Recognition

AI technology continues to revolutionize e-commerce. Visual shopping is being adopted rapidly, leveraging image recognition technology and machine learning to offer accurate visual search by image and discovery.

Visual search enables users to look for information or products with images instead of text queries. A user can use visual search tech to capture an image. The AI algorithms will analyze the picture, patterns and products within the frame. The AI will provide relevant search results, and users can discover similar items in e-commerce catalogs.

Visual search and image recognition offer various benefits for your organization and consumers:

• Boosted user experiences:Visual search streamlines the shopping experience. Consumers can find products quickly and effortlessly without language proficiency or knowledge of specific terminology.
• Precise product matches:AI technology helps consumers find what they're picturing-no need for frustrating and vague text searches that yield unwanted results.
• Enhanced consumer engagement:Visual search is engaging, minimizing bounce rates and encouraging consumers to browse your site longer. Features like the ability to discover similar products or complete a look with suggested items can increase engagement.
• Increased conversion rates:When shoppers instantly find what they're looking for, they're more likely to complete a purchase.
• A greater competitive advantage:Leveraging AI technology gives your organization a competitive advantage by offering exceptional customer experiences and frictionless shopping methods.

Predictive Input and the Checkout Experience

Simplifying checkout with predictive input helps your consumers complete purchases faster and makes the process more convenient. Consumers expect transactions to be intuitive, efficient and frictionless. You can help deliver an enhanced checkout experience by enabling autocomplete features.

According to research, 18% of consumers will abandon their cartduring a complex or too-long checkout process. Simplifying your checkout experience accelerates the customer journey process between search and final payment.

Predictive input or autocomplete helps consumers when they type text into your site's search bar. While they type, suggested products will pop up, speeding up the time to search and giving the user access to a greater range of products.

Autocomplete also allows return users to quickly fill out information in relevant fields, like their name, address and payment method. Predictive features lead to less time spent typing information, shaving off time and effort to shop at your store-and the better the experience, the more likely customers are to return to your site.

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