12/12/2024 | Press release | Distributed by Public on 12/12/2024 11:15
Bilingual Family-Owned Othello Business Helps Expand the International Brand
Within the Evergreen State
MADISON, N.J., (Dec. 12, 2024)- ERA Real Estate, a global franchising leader within the Anywhere Real Estate Inc. (NYSE: HOUS) portfolio of brands, announced today its latest affiliation with Imagine Realty ERA Powered, a family-owned multi-office brokerage operating out of Othello that serves the communities of the Columbia Basin in Central Washington.
Established in 2017, the firm is owned by Jessie "Weno" Dominguez, a member of the 2023 RealTrends + Tom Ferry America's Best Real Estate Professionals rankings, and his wife Amy Dominguez, the firm's VP of Operations. Jessie entered the real estate industry ten years ago, after spending his earlier career working as a juvenile probation manager. Prior to making this switch, Jessie's family owned several rental properties in the area, which is how he originally became familiar with the Columbia Basin's real estate industry.
Jessie and Amy are also supported by their Designated Broker, Kent Easom, and their Business Operations Manager, Victoria Martinez, who have helped the pair grow their brokerage to two locations and earn a "top team" designation by RealTrends, where the firm currently sits as the 10th highest-producing large team by volume in all of Washington state. Residents of the communities in the Columbia Basin have come to rely on the company's bilingual expertise in residential and commercial real estate, as well as new construction, farms, land sales and land development.
Now as part of the ERA® network, the Dominguezes and their full-service company's affiliated agents will be able to utilize the brand's robust business-building tools and help leverage the most up-to-date marketing programs to connect buyers and sellers. Jessie and Amy have major growth plans in mind that they plan to pursue with the help of these tools, including opening a new office in Quincy which will be their first step towards a broader growth strategy that includes targeted mergers and acquisitions.
The ERA Powered®flexible branding option will allow the Dominguezes to help leverage their existing local brand identity while benefitting from ERA Real Estate's full suite of learning, marketing and servicing resources.
While Jessie and Amy have big plans revolving around these services provided by ERA Real Estate, it was the overlap between the brand's culture and their own that ultimately led them to become an ERA Powered company. Imagine Realty ERA Powered prides itself on its homegrown, Central Washington roots and its family values that guide all growth efforts, including an emphasis on celebrating one another and maintaining integrity in everything they do. After meeting with fellow ERA Real Estate representatives, they discovered that this culture of care and collaboration was also reflected within the brand, which gave them the confidence to make their affiliation official.
The Imagine Realty ERA Powered main headquarters is located in Othello, which is surrounded by lush farmland and plenty of outdoor recreational opportunities, typical for the Columbia Basin. The region is defined by its agricultural heritage, which is still a primary driver of its current economy. More recently, the area has also seen an influx of new retail and service companies, which is continuing to diversify the Columbia Basin and provide residents with more to choose from in addition to the numerous outdoor activities they've already had access to.
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"Jessie and Amy have developed one of the most successful real estate companies in all of Washington, largely due to their emphasis on camaraderie and the customer, which makes them a perfect fit for ERA Real Estate. I'm confident in this affiliation serving as a mutually beneficial relationship for both the Dominguezes and the brand, as Jessie and Amy have the proven track record to amplify the brand in Washington, while ERA Real Estate can provide them with the opportunity to grow their business beyond what it is today."
- Alex Vidal, president of ERA Real Estate
"Our brokerage has big plans for the future, but we refuse to let our ambition for growth change who we are. Our company is all about developing lifelong friendships, helping others find their dream homes, and maintaining a culture of genuine care and support. By joining forces with ERA Real Estate, we're tapping into a network that also puts these values at the top of mind and also provides us with access to some of the most robust systems and services in the real estate industry. We're now in a position to support onboarding new agents while providing our existing agents with upgraded tools, which will ultimately let us be in control of the rate we scale our company. "
- Jessie "Weno" Dominguez, owner, Imagine Realty ERA Powered
"Our decision to join the real estate industry has been one of the best choices we've made in our lives. It's provided us with a career that we're passionate about and allows us to do what we love every day, without sacrificing our personal values such as the importance of uplifting every individual that we get to work with. When we discovered that ERA Real Estate, one of the largest real estate brands in the world, shares that same outlook on the business, we knew it was something special. The brand is deeply invested in helping others succeed, which is also our main goal. That's why we can't wait to officially become a part of this remarkable community."
- Amy Dominguez, vice president of operations, Imagine Realty ERA Powered
"Earlier in my career, I was fortunate enough to work with ERA Real Estate and learn the value that a national brand has. Today, the brand is even more attractive to new and experienced agents alike, and I believe that its robust services and name recognition will do wonders for our recruitment efforts as well as for streamlining productivity. Every person we've met within the ERA Real Estate network has offered their unwavering support and it's proven to us that this is the right move to make to enhance both our culture and our professional capabilities."
- Kent Easom, designated broker, Imagine Realty ERA Powered
About ERA Real Estate
ERA Real Estate knows that real estate is as local as it gets. We believe that our core business values of collaboration, innovation, diversity and growth are needed more than ever. As a global leader in the residential real estate industry for nearly 50 years, the ERA®brand features a powerful network of like-minded entrepreneurs supported by the brand's game-changing technology, products and powerful lead generation.
The ERA Real Estate network includes more than 42,000 affiliated brokers and independent sales associates and approximately 2,400 offices throughout the United States and 39 other countries and territories.
ERA Franchise Systems LLC (www.ERA.com)is a subsidiary of Anywhere Real Estate Inc. (NYSE: HOUS), a global provider of real estate services. ERA Real Estate information is available at www.ERA.com.
© 2024 ERA Franchise Systems LLC. All rights reserved. ERA®and the ERA Logo are registered service marks owned by ERA Franchise Systems LLC. ERA Franchise Systems LLC. ERA Franchise Systems LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each franchise is independently owned and operated.
Media Contacts:
Randi Rispoli
ERA Real Estate
973-407-5241