Corporate Reputation: emerging trends and strategic implications

More than 40 years of studies show that Corporate Reputation is a key strategic asset for any company. But in an increasingly interconnected, digital and sustainability-oriented world, reputation-building processes are constantly evolving. Social media and digital platforms are changing the perception of companies; therefore, social engagement and transparency are increasingly important for a solid corporate reputation.

The new dynamics of corporate reputation transformation are the subject of the recent research conducted by CECOMS - Center for Strategic Communication at IULM University in collaboration with the International Corporate Communication Hub entitled "Corporate Reputation: emerging trends and strategic implications."

The research will be presented on Thursday, October 10 at the Meili Room of the Swiss Center in Milan (Via Palestro, 2).

The presentation of the most relevant insights from the research, by Professor Stefania Romenti, coordinator of CECOMS and full professor of strategic communication and sustainability at IULM University, will be followed by a panel discussion in which top managers from the world of communication and opinion leaders will be present.

Free admission

To attend, reservations must be made by writing to [email protected]

The event will also be streamed live. The link to connect live will be made available soon on this page.

Program:

6:30 p.m. | Address and Research Presentation

• Pierangelo Fabiano, Secretary General ICCH
• Stefania Romenti, Academic Committee Coordinator, ICCH, Full Professor of Strategic Communication and Sustainability, IULM University

18:45 | Crisis, reputation and how to protect the Brand during crises

• Cristina Camilli, Director of Institutional Relations, Communication and Sustainability Coca Cola Italy and Albania
• Erika Mandraffino, Director of External Communication ENI
• Veronica Pamio, Vice President External Relations & Sustainability Aeroporti di Roma
• Stefano Tassone, Head of Group Communications Mediobanca
• Fabio Ventoruzzo, Corporate Communications & Sustainability Director Sisal

19:30 | Developing a good reputation: how digital and social media contribute to real reputation

• Alessandra Bianco, Corporate Communication Director Lavazza Group & Lavazza Eventi Sole Director
• Enrico Bocedi, Global Public Affairs, Communications & Sustainability Senior Director Campari Group
• Alicia Lubrani, Chief Marketing Officer and Country Corporate Communication Director Axpo Italy
• Costanza Barbara Tarola, Head of Brand, Advertising and Internal Communication Enel
• Rosalba Benedetto*, Chief of staff and presidency communication, Head of communication, marketing, public affairs & sustainability Banca Ifis

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