Maximizing ROI at Upcoming Boat Shows

As boat sales continue to normalize following historic growth the last few years, boat shows can play a critical role in fostering sales, providing a hub to showcase the latest models and products, engage potential buyers, move inventory and connect with future customers.

As winter boat show season approaches, below are tips for maximizing your return on investment:

Highlight Innovation: Whether it's cutting-edge technology, groundbreaking design, or a standout display, boat shows offer the ideal platform to showcase the advancements. For dealers and manufacturers, it's a platform to introduce customers to new innovations to stand out from competitors and capture customers on the fence.

Market to New Boaters: With boat shows seeing more first-timers, there's a unique opportunity to connect with younger audiences and capture next gen customers. To meet the needs of new audiences, make sure your brand stands out, whether through an immersive display or incorporating experiential offerings, such as education or a fun hands-on activity to showcase the boating lifestyle.

Consider Incentives: According to a recent Discover Boating consumer survey, approximately 61% of first-time boat buyers intended to go to a boat show to shop for their first boat, and 63% of overall respondents intended to go to a boat show to find their next boat. Think about offering special promotions and discounts to entice these buyers and future customers. Your show teams can support your sales efforts by promoting these boat show specials through your marketing channels, increasing brand exposure. Building relationships and trust with customers is essential during uncertain times and boat shows can help your business do that, often serving as a catalyst for future business.

Market Research and Feedback: Gain insights into changing consumer preferences, emerging trends, and competitive landscapes by interacting directly with show attendees. This feedback loop helps exhibitors make informed decisions, adapt their strategies, and stay ahead of the curve.

Visit DiscoverBoating.com/boatshows for a complete schedule of boat shows happening around the country.