106 Questions You Can Ask Your Data with AI Chat

Have you ever wandered through Home Depot? The place is massive-aisles upon aisles packed with everything you could possibly need to improve your home.

For seasoned DIYers or remodeling pros, it's paradise. But if you're someone with a project in mind and no idea where to start, the sheer size can feel a bit overwhelming. You know what you want, but finding it? That's another story.

In many ways, working with data can feel the same. If you're a data expert, Domo Analyzer is your playground-a powerful, flexible space where the possibilities are endless. But if you're newer to Domo, opening Analyzer can feel like stepping into that giant warehouse without a map.

That's where Domo's AI Chat comes in. Think of it as the helpful employee who shows up at just the right moment to point you in the right direction. They won't do the work for you, but they'll help you find exactly what you need-quickly, efficiently, and confidently.

Whether you're a Domo pro looking for insights faster or someone just getting started, AI Chat can help you ask the right questions and find the value hidden in your data.

And with that in mind, here are some questions you could be asking right now.

Of course, the questions you can ask and get high-quality responses for depend on your data sets in Domo and the context you've added to your AI Dictionary. Good thing Domo Samurai: The Integration Suite makes it easy to bring data into Domo, while allowing you to easily add business context through AI Readiness.

Find what drives results in your digital marketing

Now, imagine AI Chat as your marketing assistant, there and ready to help you uncover fresh insights. You can use these questions to dig into the data behind your campaigns and understand what's really working-and why.

• What behavior patterns suggest that a customer is ready to buy, even if they haven't yet?
• What is the lifetime value of customers acquired through specific channels?
• Which campaigns are bringing in traffic but not converting?
• When is the best time to post to maximize engagement across platforms?
• How should I allocate my marketing budget across different channels based on past success?
• Do spikes in sales seem to follow social media mentions?
• Which search terms have brought in customers who actually bought something?
• Which audience segments are interacting with content but not making purchases?
• Which content formats get the most attention from my top customers?
• What's the fastest way to grow my email list using past data?
• What characteristics do our viral content pieces have in common?
• How many visitors across segments are leaving my landing pages without taking action?
• How does purchase behavior differ across device types?
• Which geographies show the most potential for new customer growth?
• How do customer preferences vary by region?
• What video length keeps customers engaged for the longest time?
• What language in my ads grabs the attention of customers who are ready to convert?
• What ad copy is most effective at attracting high-converting customers?
• Which influencers have driven the most brand awareness and engagement?
• Which content formats have helped move leads from interest to purchase?
• How are my customers' preferences changing over time?

Get clear insights to strengthen your financial strategy

AI Chat can act as a financial assistant, helping you find hidden patterns or opportunities in your financial data. By asking questions like these, you can dive into this data to improve forecasting, manage costs, and drive smarter financial decisions.

• What are common characteristics among departments that consistently stay under budget?
• What patterns in vendor performance are influencing procurement strategy?
• What patterns in past cash flow forecasts reveal areas that consistently underperform or exceed expectations?
• Which expenses are giving me the least return?
• What emerging trends in my finances need attention?
• How do late customer payments impact my cash flow?
• What are the main causes of cost overruns in my projects?
• What financial gaps exist between current spending and the company's broader goals?
• What impact has inflation had on my operating costs?
• What differences between past revenue forecasts and actual revenue stand out?
• What practices shorten the time to close the books at the end of each quarter?
• What risk factors do customers with late payments have in common?
• What financial indicators are showing patterns of increased costs or inefficiencies?
• Where are the discrepancies between budget forecasts and actual spending?
• What recurring vendor-related costs seem higher than expected, and where are the biggest areas of spend?
• What financial reporting processes take the most time, and where do delays typically happen?
• What past financial data shows how the company has weathered previous downturns?
• What past capital investments have yielded the highest returns for the business, and which areas have shown less impact?
• Where in employee expenses can I find opportunities to save money?
• What borrowing patterns from past projects highlight areas with higher funding needs?
• What currency exchange rates and transactions have impacted international costs the most?

Optimize your operations for peak performance, no matter the variables

You can ask AI Chat these questions to help streamline processes, improve productivity, and handle whatever challenges come your way.

• What areas in the production process consistently take longer or cost more than expected?
• What types of delays in my supply chain have occurred most frequently, and where do they typically happen?
• What patterns in past incident reports highlight areas with higher safety risks?
• What past workflow changes have led to noticeable improvements in productivity?
• What equipment needs maintenance now, and what will need maintenance in the coming quarters?
• What workload distribution patterns have led to higher efficiency and lower burnout rates in the past?
• What past equipment data highlights early signs of wear or failure before major problems occurred?
• What patterns in absenteeism data show connections to dips in productivity?
• What communication channels between departments have consistently led to faster project completion?
• When have inventory levels been mismatched with demand in the last year?
• What operational processes have historically taken the most time or resources to complete?
• Where is the waste in the production process?
• How can I prepare for seasonal drops or spikes in productivity by adjusting staffing?
• Which locations have had the most and least reports of injury?
• Which products were overproduced in the last year?
• Which products experienced shortages in the last year?
• What's causing delays in delivering products to customers?
• Which products were most commonly returned?
• Which products had the most defects reported?
• Which departments are experiencing the lowest morale, and which have the highest morale?
• What supply chain stages have shown higher-than-expected costs in the last five years?

Understand your sales data and plan for what's coming

Imagine AI Chat as a helpful sales companion, ready to support outreach to a new lead or suggest a smarter tactic. You can use these questions for finding new opportunities, streamlining your sales process, and forecasting with more accuracy.

• What are the most common reasons deals are getting stuck in the pipeline?
• Which sales leads from the past quarter became loyal customers?
• Which sales reps met their goals last quarter, and which didn't?
• Which sales pitches had the best results with different customer groups?
• Which quarters showed the biggest changes in revenue?
• Which actions from top salespeople consistently show up in the data?
• Which markets have the least activity and show potential for growth?
• Which customer feedback mentions missed upselling opportunities?
• Which collaborations between sales and marketing brought in the most high-quality leads?
• Where in the sales process have deals been delayed the most?
• Which new products had early sales data that pointed to success?
• Which times saw noticeable shifts in customer demand that led to strategy changes?
• Which discounts had the biggest impact on revenue?
• Which lead characteristics are tied to higher-value deals?
• Where in the data do upselling and cross-selling opportunities show up the most?
• Which periods of sales growth led to increased staffing needs?
• Which objections have been raised most often by customers?
• Which sales training methods helped new hires improve the fastest?
• Which follow-up approaches had the highest close rates for deals?
• Which industries saw the most growth in sales over the past few quarters?
• Which leads have consistently been the highest priority based on past conversion rates?

Build a stronger, more engaged workforce

Ask these questions to better understand your team, improve retention, and create a workplace where people thrive.

• Which departments have had the highest turnover rates in the last eight years?
• What reasons have new hires cited for leaving within the first few months?
• Which employees have cited low engagement as a reason for leaving?
• Which recruitment channels have brought in the highest-quality candidates?
• What have been the most common reasons candidates decline job offers this year?
• What are the most common reasons cited for job satisfaction across the company?
• Which managers have received the highest employee satisfaction scores?
• Which benefits are cited most often in employee satisfaction surveys?
• Which employees have shown early signs of disengagement?
• What flexible work policies have improved employee satisfaction the most?
• Which departments have seen the biggest improvements in employee engagement?
• Which teams have consistently met their diversity and inclusion goals since 2020?
• Which departments have seen the most consistent productivity improvements?
• Which employees have consistently performed the best in past evaluations?
• Which training programs have been associated with higher productivity and job satisfaction?
• Which onboarding programs have led to the fastest employee ramp-up times?
• Which departments have had the fewest incidents of employee burnout?
• Which leaders have consistently performed at the highest levels in previous evaluations?
• Which employees have moved into leadership roles based on historical promotion data?
• Which employees have received the most promotions?
• Which employees consistently show strong leadership potential?
• What initiatives have had the most success in reducing employee absenteeism?

How to get started using AI Chat

We built AI Chat to become your workday companion. This is an AI-powered agent who knows the ins and outs of your business, one who is ready to guide you with clear direction or respond to your questions, no matter the data set. Whether you work in marketing, sales, operations, or human resources, your AI Chat will help you find more answers with less effort-all while keeping your data secure.

AI Chat and AI Readiness are available for Domo customers on a consumption pricing plan as of October 17, 2024. If AI Chat is enabled for you, you'll see the AI Chat icon, a chat bubble with a tiny star, in your top navigation. If you don't see this, check with your Domo administrator about enabling it.

If you are the administrator for your company's Domo account, you can choose which roles and users can access the AI functionality. Reach out to your CSM to get started with AI Chat.

In the meantime, learn more about Domo's AI Chat or see our best practices for using our workday companion to your best advantage.

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