ERA PROSPERA REAL ESTATE JOINS ERA REAL ESTATE TO ENHANCE CLIENT SERVICES AND EXPAND REACH

University of Minnesota Alumnus Adds His Twin Cities Real Estate Expertise to the International Brand

MADISON, N.J., (Oct. 28, 2024)- ERAReal Estate, a global franchising leader within the Anywhere Real Estate Inc. (NYSE: HOUS) portfolio of brands, announced today its latest affiliation with ERA Prospera Real Estate, a brokerage located in the Minneapolis area that proudly serves clients across the Twin Cities and surrounding suburbs, the northern lakes region, and western Wisconsin.

Founded just last year, the brokerage has already developed an extensive portfolio of past and present clients, referral avenues across adjacent industries and niche insight into the unique properties that draw clients to Minnesota. The company's quick success can largely be attributed to the leadership of the current owner Keith Taylor, who has almost a decade of industry experience. After graduating from the University of Minnesota with bachelor's degrees in human resource development and business and marketing education, Taylor went into sales for Minnesota's professional basketball teams. Upon discovering his natural ability to connect with clients, he opted to pursue a more person-centric career, leading him to become a real estate professional.

Today, Taylor is responsible for onboardingevery new affiliated agent that joins his company alongside his director of operations, Hayley McHale. Together, Taylor, McHale and their affiliated real estate professionals have developed specific expertise in Minnesota's lakefront properties and luxury market, as well as dealing with multifamily properties, rentals and investment properties and renovation projects.

Now as part of the ERA® network, Taylor and his full-service company's affiliated agents will be able to utilize the brand's robust business-building tools and leverage the most up-to-date marketing programs to connect buyers and sellers. With these tools at their disposal, Taylor plans to implement a more formalized system of operations that would be able to support future growth plans via recruitment of nearby experienced agents and potential acquisition opportunities.

The ERA Prospera Real Estate company culture is guided by the golden rule of doing unto others as you want done to yourself. With this guiding mantra, the company's agents consistently focus on communication and service, as they understand how stressful buying or selling a home can be, and they want to be the calming force for their clients that simplifies the process. From start to finish in every transaction, the firm guarantees transparency and service that will not only meet but exceed expectations. Every client is treated as a friend and family member of the firm.

ERA Prospera Real Estate is based out of its main office located in Saint Louis Park, ​​roughly ten minutes outside of downtown Minneapolis. The Twin Cities of Minneapolis-Saint Paul are known for their ​​avid local sports fandom, with seven professional teams playing there, its proximity to the headquarters of multiple ​​Fortune 500 companies, including Target, Best Buy, and General Mills, and the University of Minnesota, where Taylor himself graduated. The area is perfect for both young professionals and families alike, ​​with an even split of renters and homeowners.

For more information about how ERA Prospera Real Estate can assist with your real estate needs, visit the company website at www.prospera.propertiesor contact Keith directly at [email protected]. ERA Prospera Real Estate invites you to discover the benefits of working with them and to experience their unparalleled customer service in the Twin Cities.

Details:

• Taylor intendsto leverage hiscompany's affiliation with the ERA®brand to enhance scalability and create opportunities for future growth throughout Western Wisconsin and Minnesota.

• Taylor plans to recruit more experienced agents who share his passion for attention to detail and client-first service. Hisrecruiting efforts can be enhanced by theERA®brand's highly engaged global referral network and the brand's state-of-the-art technology suite, including the MoxiWorks®platform, which supports the delivery of a seamless, fast, connected client experience that can help drive business and boost productivity.

• Team ERA University can support organic growth through increased productivity as affiliated agents access the extensive professional development resources in the brand's proven learning platform.

• Affiliated agents can also benefit from the ERA®brand's consumer-focused marketing programs such as TextERA, an effective lead generation tool that transforms yard signs into interactive property marketing, and the automated ERA Buyer and Seller Follow-Up Programs that help affiliated agents keep in touch with clients after the transaction, which can lead to referrals and repeat business.

• ERA Prospera Real Estate believes in recognizing the support and trust of their community. The company hosts annual appreciation events that bring together clients, partners, and local businesses to not only celebrate their achievements but also to strengthen relationships and foster connections among those who have played a pivotal role in the ERA Prospera Real Estate journey. Last year, the company also hosted a family-friendly picnic at a local park, featuring food, games, and raffles, allowing the business to connect with their clients in a relaxed setting while giving back to the community that supports them.

• According to realtor.com®, the median home list price in Saint Louis Park, MNis $354,000. Recent data from realtor.com® also shows that the Twin Cities area has seen a 10% increase in home prices over the past year, reflecting strong demand and a competitive market. This trend underscores the expertise of ERA Prospera Real Estate in navigating this dynamic landscape.

Quotes:

"Keith's drive and proven track record as a young business owner align perfectly with ERA Real Estate's culture. Less than ten years after joining the industry, he has already launched his own successful start-up firm and amassed countless glowing reviews. I'm always incredibly excited to work with go-getters like Keith, who has the potential to become the next major face in Minneapolis real estate with the brand's support."

- Alex Vidal, president of ERA Real Estate

"We believe that ERA Real Estate can be the solution to the challenges we faced as an independent brokerage, as well as being the catalyst that can help us upscale our current operations. As an independent brokerage, we were forced to recreate the wheel when it came to onboarding, technology and recruitment. With the backing of ERA Real Estate, we can seamlessly incorporate their well-renowned, pre-existing services and create more bandwidth for us to focus on what really matters - providing the best possible experience for our clients."
- Keith Taylor, owner/founder of ERA Prospera Real Estate

"Our company is based on promoting each agent's unique value. Every client and every agent has their own story to tell, and we believe that these stories are the most important part of real estate. We set ourselves apart by our genuine investment in this human side of the industry, where we strive to do everything in our power to help people on a personal level, as well as a professional level. By affiliating with ERA Real Estate, a brand that shares our understanding of the human side of the industry, we'll now have the network and reach to support even more people."
- Hayley McHale, director of operations of ERA Prospera Real Estate

About ERA Real Estate

ERA Real Estateknows that real estate is as local as it gets. We believe that our core business values of collaboration, innovation, diversity and growth are needed more than ever. As a global leader in the residential real estate industry for nearly 50 years, the ERA®brand features a powerful network of like-minded entrepreneurs supported by the brand's game-changing technology, products and powerful lead generation.

The ERA Real Estate network includes more than 42,000 affiliated brokers and independent sales associates and approximately 2,400 offices throughout the United States and 39 other countries and territories.

ERA Franchise Systems LLC (www.ERA.com)is a subsidiary of Anywhere Real Estate Inc. (NYSE: HOUS), a global provider of real estate services. ERA Real Estate information is available at www.ERA.com.

© 2024 ERA Franchise Systems LLC. All rights reserved. ERA®and the ERA Logo are registered service marks owned by ERA Franchise Systems LLC. ERA Franchise Systems LLC. ERA Franchise Systems LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each franchise is independently owned and operated.

Media Contacts:

Randi Rispoli

ERA Real Estate

973-407-5241

[email protected]

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