Oct. 1, 2024 - Nicotine and Tobacco Prevention Program Rebranding

Humboldt County Department of Health & Human Services Public Health's Tobacco-Free Humboldt program recently changed its name to the Nicotine and Tobacco Prevention program (NTP).

Since the early 1990s, the Tobacco-Free Humboldt program has worked alongside community members, policymakers and other partners to reduce and prevent nicotine addiction in Humboldt County. Notable projects include distributing no smoking and no vaping signs in many local towns and cities and working alongside the Humboldt County Board of Supervisors and DHHS's Division of Environmental Health to pass a comprehensive Tobacco Retail Licensing (TRL) ordinance for unincorporated areas. Some may even remember seeing the tobacco control icon "Ciggy Butts" at community events.

Commercial tobacco use prevention has come a long way from dancing in the streets with Ciggy Butts, and "Tobacco-Free" no longer felt like the best fit for the program.

Most importantly, the NTP program's name highlights the distinction between commercial tobacco use and traditional and ceremonial tobacco use by local tribal communities. For more information about traditional and ceremonial tobacco use, visit Keep It Sacred | National Native Network (itcmi.org)

The team also recognizes that tobacco use is rapidly evolving from cigarettes to emerging uses like e-cigarettes, vapes and smokeless nicotine products such as Zyn pouches. It felt critical for the community's health and wellness to expand prevention and cessation work to include all commercial nicotine and tobacco products. The NTP program staff understands that these emerging products are being marketed to attract young people and historically excluded communities.

More information about the Nicotine and Tobacco Prevention program's activities and the countywide TRL is available here: humboldtgov.org/NTP.

For general information about the NTP, call 707-268-2132 or email [email protected]. Please note, community members will no longer be able to reach the program at 707-441-5569.

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