10/28/2024 | Press release | Distributed by Public on 10/28/2024 08:57
Since 2009, Target has hosted Heroes & Helpers events in stores across the country, pairing local public safety partners with youth from under-resourced areas to go holiday shopping. It's one way we bring joy to guests during the holidays, while fostering strong relationships in our communities.
"Our team members work closely with first responders all across the country to help ensure a safe shopping experience at Target," says Justin Burns, Target's senior vice president of assets protection. "Heroes & Helpers provides us the opportunity to create long lasting connections with those in the communities where we live and serve."
Heroes & Helpers is a joint effort between Target, charity organizations and first responders. Local first responders (including police, fire or emergency medical service providers) partner with a 501(c)(3) nonprofit organization in their neighborhood and apply for a grant from Target. Once approved, grant recipients receive funding through Target GiftCards to host a holiday shopping event with children living in under-resourced areas. Events are hosted in-store, with Target team members making sure the event feels extra special for the children.
Target Heroes & Helpers has been creating connections and bringing the joy of the season to all involved for years. Since 2009, Target has:
And 2024 is no exception. This year, we're continuing the tradition by: