Our Commitment to Sustainable Business Message from President Sato

Our Commitment to Sustainable Business
-Message from President Sato-

Toyota's roots

I believe that Toyota should conduct business for the public good and serve people's happiness and social development. This strong conviction is inherited from the belief, "always be faithful to your duties, thereby contributing to the company and to the overall good," which is part of the Toyoda Principles, the roots of the Toyota Group.

In 2020, we revisited our roots and developed the Toyota Philosophy, which established Producing Happiness for All as our corporate mission. This mission expresses our commitment to sustainable development for society and business to bring more happiness to our customers and other stakeholders around the world. This is our commitment to sustainable business.

Material sustainability themes

In his 14-year presidency, Chairman Toyoda successfully established a product/business-driven operational base, with a company-wide emphasis on three values that make us Toyota: "making ever-better cars," "best-in-town carmaker," and "for someone other than oneself."

We are now building on this legacy. Our next step is to evolve our growth strategy and business vision with a greater commitment to sustainability and to formulate concrete action plans to fulfill the mission of Producing Happiness for All.

To fulfill this mission, Toyota aims to transform into a mobility company that provides freedom of mobility for all without leaving anyone behind. To put our mission into action, we assessed the materiality of our impacts as well as risks and opportunities, which incorporated a comprehensive range of stakeholder perspectives―customers, community/business partners, and employees. The materiality assessment resulted in the identification of six key themes with the greatest priority: "expanding the value of mobility," "safety & reliability," "co-existence of humanity and the earth," "supporting the community and employment," "active participation for all," and "strong production and business operation."

The meaning of the motto, "Let's change the future of cars"

At the heart of our key themes is our aspiration for making cars, which is expressed through our motto, "Let's change the future of cars."

We will continue to evolve our business from auto manufacturing to mobility, so that cars will be useful to society and bring smiles to customers for years to come. In pursuit of this goal, we must maximize cars' positive impacts, focusing on enhancing user-friendliness, comfort, and emotional value and making them fun to drive. Simultaneously, we are dedicated to minimizing negative impacts such as traffic accidents, congestion, and environmental burdens.

To change the future of cars, we conceptualized our transformative initiatives into a Toyota Mobility Concept, which consists of three steps. This concept represents our belief that cars are central to the creation of new value in mobility through increasing the mobility of energy and data toward integration with social infrastructure.

For Toyota, transformation into a mobility company means creating a new industrial structure that benefits the development of a mobility society through the evolution of the automobile. We will lead the transformative journey to shape the future with a sense of mission, working together with business partners who share the purpose.

We are now in an era in which it is hard to predict the future. That is why we believe that persistent and purposeful action makes a difference. In the spirit of hyaku-setsu futo(indefatigability), one of the cherished phrases of our founder Sakichi Toyoda, we will live up to our convictions and challenge ourselves to change the future of cars. We look forward to unwavering support from all of you.