07/30/2024 | News release | Distributed by Public on 07/30/2024 09:29
Digital advertising channels rely on capturing global audiences and monetizing interactions. However, emerging markets hold unique challenges, such as payment preferences, ad fraud, and complex revenue collection processes, which make reaching the population difficult.
As of April 2024, the five countries with the most time spent online daily are all emerging markets. As an agency, publisher or ad network of digital ad space, how do you ensure your partners can reach this increasing consumer base?
Each region has its payment habits, currency, and norms. Whether processing micro-payments or sales for a global enterprise, a payment strategy will be a net positive in the long run for each market expansion throughout Africa, Asia, and Latin America.
We have pinpointed, experienced and solved the major pain points in complex regions, so you don't have to.
Mitigating operational challenges is no small feat, don't do it alone. Localizing each aspect of your business and integrating with a payment processor in these regions will alleviate the time spent on challenges and questions when expanding into these high-growth markets.
Having a local payment processor allows you to focus on your company's expertise.
dLocal effectively addresses these operational challenges by delivering white-label payment solutions for individual social media and digital advertising channels to reach global audiences efficiently.
Receive payment
Allow clients (both B2B and B2C) to transact in their local currencies and preferred alternative payment methods. Payment and checkout localization will broaden your ad network's advertising reach and increase revenue streams.
Pay stakeholders
Manage payouts to content creators, providing timely and compliant payments to maintain strong relationships and loyalty within the creator community.
Manage settlements
Streamline your account receivable management for ad campaigns and subscriptions in complex regulatory environments and currency fluctuations. Simplifying this process secures faster payment cycles and secures cash flow.
With digital advertising revenue expected to grow to USD$965 billion by 2028, focusing on payment localization for emerging markets where approximately 85% of the population resides is essential.