American Honda Motor Co. Inc.

11/01/2024 | Press release | Distributed by Public on 11/01/2024 10:12

American Honda Auto Sales Overcome Supply Issues as Honda Brand Tops One Million Units in 2024

November 1, 2024
  • American Honda sales total 110,346 units in October (+2.1%), despite supply issues that limited availability of key models. Sales of light truck and electrified models remain strong for both Honda and Acura brands.

Honda

  • Honda brand sales passed the 1-million-unit mark in October, one month earlier than 2023, with sales of nearly 100,000 units (99,499) for the month (+2.6%) maintaining strong annual sales momentum despite supply issues.
  • Honda electrified sales of over 30,000 units were led by hybrids - with CR-V and Accord topping 50% hybrid mix, Civic sales over 26% hybrid, combined with Prologue EV sales of 4,130 units.
  • CR-V sales top 30,000 units for the 8th time in 2024, with October hybrid sales representing 52% of mix
  • Honda light truck sales are up 15% for the year with 71,355 units sold in October
    • Pilot sales of 11,927 keep it #1 in segment, up 27% YTD; TrailSport models a strong 16% of October sales
    • HR-V sales of 11,512 keep gateway model up 28% in 2024, with sales over 10k every month of the year
    • Prologue continues strong momentum with sales over 4,100 units
    • Ridgeline sales top 4,300
    • Odyssey remains #1 in segment, with October sales of 6,041
  • Civic sales top 16,500 units with Civic hybrid contributing 26% of sales in just 3rd full month on the market
  • Accord hybrid sales represent 54% of October sales

Acura

  • Acura brand sales total 10,847 units in October with strong demand despite supply issues for key models
  • Acura SUV sales up 12% for October despite lean inventory as some models transition to 2025 model year
    • RDX remains up 14% for the year on October sales of 3,719 units
    • MDX October sales of 3,904 units were up 7% despite lean inventory. Upper trims represent 21% of sales mix with Type S and A-Spec models both over 10% in 2024
  • All-electric ZDX has best sales month since launch with 1,212 units as the all-new electric SUV is averaging over 1,000 units over the past three months; ZDX Type S represented around 20% of sales in October
  • Acura sedan sales topped 2,000 units despite limited supply… with Integra continuing to capture over 45% of sales in its class and TLX Type S sales around 16% for the year

American Honda

YTD

Total

1,166,841
+8.2%

Cars

368,354
-1.3%

Trucks

798,487
+13.2%

Total

107,971
-11.3%

Cars

27,099
-35.1%

Trucks

80,872
+1.1%

Total

1,058,870
+10.6%

Cars

341,255
+2.9%

Trucks

717,615
+14.7%

American Honda

October

Total

110,346
+2.1%

Cars

30,156
-16.0%

Trucks

80,190
+11.1%

Total

10,847
-2.8%

Cars

2,012
-39.3%

Trucks

8,835
+12.7%

Total

99,499
+2.6%

Cars

28,144
-13.6%

Trucks

71,355
+10.9%

American Honda
YTD

Total

1,166,841
+8.2%

Cars

368,354
-1.3%

Trucks

798,487
+13.2%

Total

107,971
-11.3%

Cars

27,099
-35.1%

Trucks

80,872
+1.1%

Total

1,058,870
+10.6%

Cars

341,255
+2.9%

Trucks

717,615
+14.7%

American Honda
October

Total

110,346
+2.1%

Cars

30,156
-16.0%

Trucks

80,190
+11.1%

Total

10,847
-2.8%

Cars

2,012
-39.3%

Trucks

8,835
+12.7%

Total

99,499
+2.6%

Cars

28,144
-13.6%

Trucks

71,355
+10.9%

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