Vivo Energy Tanzania launches Uzuri wa Tanzania, Fahari Yangu, a campa...

Dar es Salaam, Tanzania - November 9, 2024 - Vivo Energy Tanzania, the company that distributes Engen-branded fuels and Shell lubricants in Tanzania, today celebrates the success of its flagship campaign entitled Uzuri wa Tanzania, Fahari Yangu. This is an initiative designed to foster creativity, national pride, and empower Tanzanian youth. Launched on September 27^th at Msimbazi Secondary School, this vibrant campaign has reached over 12,000 students across 21 schools in Dar es Salaam, capturing the attention of young artists from communities throughout the region.

Through this campaign, Vivo Energy Tanzania, in collaboration with esteemed partners including the University of Dar es Salaam, UN Global Compact, the Embassy of Switzerland, the Tanzania Tourism Board, Coca-Cola, and NMB, has provided a platform for young Tanzanians to showcase their artistic talents while celebrating the rich culture, landscapes, and heritage of Tanzania. By engaging young artists to submit creative works reflecting Tanzania's beauty and cultural identity, the campaign promotes a deep sense of pride in the nation and its diverse traditions.

A panel of experts from the University of Dar es Salaam, the Tanzania Tourism Board, and Vivo Energy Tanzania reviewed submissions from young artists, selecting 13 finalists-seven from universities and six from secondary schools-to attend a three-day masterclass. This intensive workshop provided the finalists with an opportunity to refine their skills, gain cultural insights, and hone their presentation abilities. Selected finalists will showcase their work in exhibitions and on international platforms, enhancing their exposure and impact on both a local and global stage.

Mohamed Bougriba, Managing Director of Vivo Energy Tanzania, congratulated the winners of the campaign and expressed his deep appreciation for the partnerships that made the initiative a success. He stated: 'It's amazing how this initiative gathered all of you together around this wonderful concept Uzuri wa Tanzania Fahari Yangu! There's a saying: "we cannot clap with one hand" and, today, we are all confirming this together. To all our partners, I would like to say Thank you so Much. Today, we are gathered to celebrate and to announce the winners: 3 from university and 3 from secondary school … it was not easy for them as they were selected among 117 submissions from 21 schools'.

Bougriba added: Vivo Energy, we consider that it's our responsibility to play an active role to promote 3 focus areas: education, health and environment within our community and this initiative, Uzuri wa Tanzania Fahari Yangu, underscores our commitment to not only education but also to nurturing creativity and national pride among Tanzanian youth. On top of that, this is fully aligned with the UN Sustainable Development Goals. Through their art, these young artists also represent the environment, capturing the beauty of Tanzania's natural landscapes, wildlife, and culture. Their work reminds us of the importance of preserving and celebrating our environment, and how deeply connected we are to it.

Recognizing the winners reflects Vivo Energy's deep commitment to investing in education and supporting Tanzania's next generation of leaders and cultural ambassadors-our talented young creatives.

Hon. Hamis Mwijuma, Deputy Minister of Sports Art and Culture, emphasised the alignment of the campaign with Tanzania's Vision 2030 and the ministry's dedication to supporting the arts as a key driver of development: "The Uzuri wa Tanzania, Fahari Yangu campaign developed by VIVO Energy aligns perfectly with Tanzania's Vision 2030. Our ministry is dedicated to promoting arts, culture, and education as drivers of national development. By fostering creativity and supporting young artists, we are making progress toward our sustainable development goals, including enhancing education and preserving our cultural heritage. This initiative is a vital step toward achieving the targets set by the 2030 Agenda for Sustainable Development."

Dr. Aileen Meena, Marketing and Communications Manager at Vivo Energy Tanzania, spoke about the broader impact of the initiative, noting: "This initiative reflects our dedication to building generations that appreciate Tanzanian culture, promote tourism, and empower the economy through art. By nurturing our youth's artistic talents, we're equipping them with valuable skills and a global platform to showcase their creativity. Through this campaign, we lay the foundation for a new generation of leaders who will help propel Tanzania forward, both culturally and economically."

Francis Sangunaa, Director of Corporate Services Tanzania Tourism Board, endorsed Vivo Energy Tanzania's commitment to cultural promotion through the Uzuri wa Tanzania, Fahari Yangu campaign, recognising its role in enhancing Tanzania's tourism appeal: "This campaign by Vivo Energy Tanzania is a testament to the power of collaboration in advancing our tourism objectives. By celebrating our nation's beauty, culture, and artistic talent, the initiative not only inspires pride among young Tanzanians but also showcases our unique heritage to the world. As we work to position Tanzania as a premier tourist destination, campaigns like Uzuri wa Tanzania, Fahari Yangu amplify our efforts to invite global visitors to explore and experience the diversity of our people and landscapes. We applaud Vivo Energy Tanzania for their visionary support of Tanzania's tourism sector".

Dr. Issa Mbura, an expert from the University of Dar es Salaam, expressed his admiration for the initiative, emphasising its importance in nurturing young talent and promoting cultural pride. "This collaboration with Vivo Energy Tanzania has provided an invaluable platform for students to showcase their artistic abilities while connecting with their heritage. I commend Vivo Tanzania for championing this initiative, which not only celebrates art but also inspires pride in our cultural identity," he stated.

As the campaign continues to grow, Vivo Energy Tanzania remains committed to supporting communities in the key areas of education, health, and environment. Through Uzuri wa Tanzania, Fahari Yangu, Vivo Energy Tanzania will continue to empower young people to embrace their cultural heritage while providing them with opportunities to thrive in these vital sectors. The company is dedicated to contributing to a sustainable future by fostering the development of the next generation of Tanzanian leaders, artists, and change-makers.

ENDS

Notes to editors:

Media contact:

Vivo Energy Tanzania

Mobile: +255746984326

Email: [email protected]

About Vivo Energy:

The Vivo Energy Group operates and markets its products in countries across North, West, East, Southern Africa and in the Ocean Islands. The extended Group has a network of over 3,900 service stations in 28 markets operating under the Engen and Shell brands and exports lubricants to a number of other African countries. Its retail offering includes fuels, lubricants, card services, convenience stores, restaurants, and other non-fuel services. It provides fuels, lubricants, liquefied petroleum gas (LPG) and chemicals to business customers across a range of sectors including marine, aviation, mining, construction, power, transport, agriculture and manufacturing. It is continuing to develop innovative energy solutions to enhance sustainability.

The Company employs around 6,000 people and has access to over 2.1 billion litres of fuel storage capacity.

For more information about Vivo Energy please visit www.vivoenergy.com

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