Spotify Technology SA

10/30/2024 | Press release | Distributed by Public on 10/30/2024 10:22

Podcasts Are Booming in Spain—Here Are 5 Shows Driving the Surge

In recent years, Spain's podcast scene has exploded, becoming a top source of entertainment, education, and conversation. From comedy to thought-provoking cultural discussions, Spanish podcasts are captivating audiences across the country.

Spotify highlighted this growth earlier this month in Madrid at Next in Podcast, our first event dedicated to the medium and its evolution in Spain. Our data has revealed a surge in consumption, with the number of podcast listeners in Spain increasing by more than 30% year over year.

Video podcastshave emerged as the star format, with Spotify seeing a remarkable 70% increase in video podcast consumption in Spain over the past year. Nine out of 10 viewers are fully engaged, watching these episodes in the foreground. Today, Spain is the second-fastest-growing market for video podcasts in Europe.

For Spanish-language listeners on the hunt for new shows, here are five Spanish podcasts at the forefront of this exciting evolution.

NUDE PROJECT PODCAST

Hosted by fashion entrepreneurs Brunoand Alex, NUDE PROJECT PODCASTfeatures interviews with prominent figures across music, business, philosophy, psychology, and sports. Guests like Quevedo, Becky G, and Marc Cucurelladraw a predominantly under-35 audience, solidifying the podcast's cultural relevance among younger generations. In just one year, the show has seen its monthly listenership explode on Spotify.

Start here:

La Ruina

Hosted by stand-up comedians Tomásand Ignasi, La Ruinais recorded live in theaters across Spain. Audience members are invited to share their most hilariously disastrous stories, competing for the coveted "ruina" (wrecked) title. Each episode, a celebrity guest adds to the comedy by recounting their own ruinous experiences. With consistently sold-out shows and a growing line of merchandise, La Ruinais a certified phenomenon.

Start here:

No es el fin del mundo

Navigating the complexities of a rapidly changing world can be daunting. No es el fin del mundobreaks down international topics and geopolitical events into an easily digestible format, helping listeners make sense of everything from ongoing conflicts to economic trends.

Start here:

El Podcast de Marian Rojas Estapé

Marian Rojas Estapécontinues to promote emotional well-being and lead the mental health podcast space with the latest season of her eponymous show. As the most-streamed mental health show in Spanish worldwide, it demystifies complex psychiatric topics, making them accessible to a global audience.

Start here:

Sofá, manta y crimen

On Sofá, manta y crimen, hosts Coraland Yayoblend captivating true crime storytelling with comedic flair. Named one of Spotify's RADAR Spain Creators in 2023, the show has grown increasingly popular in other Spanish-speaking countries, consistently charting in Mexico, Argentina, Chile, and Colombia.

Start here:

Bonus recommendations

For our true crime fans, check out these other hit shows:

  • Terrores Nocturnos: Blends horror and true crime for a spine-chilling listening experience.
  • Criminopatía: Offers in-depth analyses of infamous criminal cases.
  • Crims: A Catalan-language podcast focused on crimes in Catalonia.