33 ad execs predict how Trump’s election will impact marketing

Execs offer advice and weigh in on what the industry can expect under Trump

After Donald Trump was elected president on Wednesday, Ad Age polled 33 advertising, marketing, media and tech executives on what changes the industry might see under the new administration and how they might respond.

Alison Pepper, executive VP, government relations and sustainability, 4A's

Agencies and advertisers engaged in federal government contracting are likely to find that the new administration has different priorities in where they spend (i.e. more defense under Republicans, more health care under Democrats, etc.).

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