Farm Bureau Insurance of Michigan Launches Ting Fire Prevention Program

Farm Bureau Insurance of Michigan is proud to announce a new fire safety program that will provide Ting smart sensors and three years of fire prevention service at no cost to homeowners. Ting is an industry-leading peril-based solution that helps to protect families and homes as it reduces fire and water related losses. At launch, Farm Bureau Insurance of Michigan will provide Ting for free to 10,500 policyholders and is planning for program expansion, marking a significant step toward enhanced safety in homes across Michigan.

Ting is a simple plug-in sensor, created by Whisker Labs, that monitors a home for electrical hazards that can lead to fires. It provides early detection of otherwise invisible problems in home wiring, appliances and devices, and utility-provided power. Ting delivers real-time alerts and works directly with homeowners to identify and mitigate electrical hazards to avoid catastrophic fire damage. Ting offers additional benefits like power outage and dangerous power notifications and frozen pipe prevention, helping to keep families safe.

"Farm Bureau Insurance of Michigan is committed to protecting what matters most to our policyholders," said Don Simon, Chief Executive Officer. "Ting is a win-win for Farm Bureau Insurance of Michigan and for our customers. The proven claims cost reductions allow us to provide this at no charge to our customers. It's a sound business decision that helps keep our customers safe."

Farm Bureau Insurance of Michigan joins the growing number of insurance companies adopting Ting as a proactive solution to mitigate risk. To date, Ting has reached over 900,000 homes and protected over 14,000 families from potentially devastating fires. It is proven to prevent 4 out of 5 home electrical fires, dramatically reducing fire losses.

"The Whisker Labs team is excited to collaborate with Farm Bureau Insurance of Michigan, whose strong commitment to customer safety aligns perfectly with our mission," shared Bob Marshall, Whisker Labs Co-Founder and CEO. "We're committed to reducing home fires and providing valuable power alerts that customers love, strengthening customer engagement for agents, and significantly reducing claims costs. Prevention is truly better for everyone."

Whisker Labs partnered with Hartford Steam Boiler in 2018 to bring Ting to the insurance market. "With over 900,000 Ting customers, Whisker Labs has proven that they can economically prevent fires, while delighting customers with concierge quality service and support," said Jeff O'Shaughnessy, Senior Vice President of HSB. "Farm Bureau Insurance of Michigan is making a great decision for its customers and business in rolling out the Ting program. HSB is excited to facilitate this great win-win partnership."

Farm Bureau Insurance of Michigan customers interested in the Ting program can reach out to their agent to learn more.