Iconic French footwear brand VEJA steps onto ASOS

LONDON, 20^th August 2024: Renowned French footwear brand, VEJA launches today on ASOS, the destination for fashion-loving 20-somethings.

Featuring iconic designs such as The Campo, V90, Volley, and V10, the collection comprises over 115 styles across both menswear and womenswear, available across the UK and Europe, Middle East, and Africa. From September, the VEJA x Make My Lemonade limited edition collection will also be available on ASOS.

Shazmeen Malik, Partner Brands Director at ASOS, said: "With its minimalist aesthetic and careful craftsmanship, VEJA is a brand we've coveted for a long time. Through our renowned ASOS styling, this is another step towards enhancing our premium brand offering and reinforcing ASOS as a leading footwear destination for our fashion-loving customers."

VEJA said: "We're thrilled that VEJA will now be available for ASOS customers around the world and styled through ASOS' unique fashion lens. Whether customers are looking for everyday casual sneakers or chic, versatile options, they'll find it with VEJA on ASOS."

The launch ties into ASOS's strategy to offer customers the best and most relevant product, including a curated assortment from selected partner brands that resonate with fashion lovers across markets.¹

VEJA is now available to shop at ASOS.com.

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Notes to Editors

¹For more on this, read our FY23 results announcement.

About ASOS

ASOS is a destination for fashion-loving 20-somethings around the world, with a purpose to give its customers the confidence to be whoever they want to be. Through its app and mobile/desktop web experience, available in nine languages and in over 200 markets, ASOS customers can shop a curated edit of over 50,000 products, sourced from nearly 900 global and local third-party brands alongside a mix of fashion-led own-brand labels - ASOS Design, ASOS Edition, ASOS 4505, Collusion, Reclaimed Vintage, Topshop, Topman, Miss Selfridge and HIIT. ASOS aims to give all its customers a truly frictionless experience, with an ever-greater number of different payment methods and hundreds of local deliveries and return options, including Next-Day Delivery and Same-Day Delivery, dispatched from state-of-the-art fulfilment centres in the UK, US and Germany.

About VEJA

Since 2005, VEJA has been creating sneakers in a different way, mixing social projects, economic justice, and ecological materials.

VEJA uses Brazilian and Peruvian organic cotton for the canvas and laces, Amazonian rubber for the soles, and various innovative materials made from recycled plastic bottles or recycled polyester.

VEJA sneakers are produced in high-standard factories in Brazil and Portugal. The logistics of our VEJA stores in Europe and e-commerce are managed by Log'ins, a professional and social inclusion company.

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