Ogilvy Named Best Large Influencer Marketing Agency

Ogilvy became the most-awarded agency at the 2024 Global Influencer Marketing Awards for the sixth consecutive year and was named Best Large Influencer Marketing Agency. Ogilvy PR's Influence team took home a total of 25 awards including 9 Gold, 8 Silver, 8 Bronze. The agency's global scale was on display with awards for Best Influencer Partnership Strategy in every region, a testament to Ogilvy's Borderless Creativity.

The Coca-Cola Company was the biggest winner of the night, with WPP Open X, led by Ogilvy PR, securing a total of 7 wins (2 Golds, 1 Silver, 4 Bronze) across a wide range of brands including Coca-Cola, Powerade and Sprite. CeraVe added to their growing list of awards for "Michael CeraVe" the first-of-its-kind influence-led Super Bowl campaign with 5 awards (2 Golds, 2 Silver, 1 Bronze).

Other notable wins included Ogilvy Greece winning Gold in the coveted Best Cause-Led category for Dove, for contributions to societal change through influence. Ogilvy Vietnam took home Bronze in the Best Influencer Marketing Technology category with 'Vietnam's first Virtual Wellness Influencer' driving innovation at the intersection of AI and influence. Other award-winning brands include YouTube, Vaseline, Vodafone, Bubbaloo, Bombay Saphire, Colgate, Schmidt Futures, and PEP.

Additionally, Ansley Williams, Head of Influence for Ogilvy North America took home Silver in the Game Changer of the Year category - a recognition and endorsement of her leadership in one of the industry's fastest growing capabilities.