08/26/2024 | Press release | Archived content
ORLANDO, FLORIDA (August 26, 2024) - IAAPA, the global association for the attractions industry, is thrilled to welcome Jessi Quillen as our Vice President of Digital Strategy. With a rich background in global digital marketing and technology spanning over 15 years, Jessi brings a wealth of experience from the retail and tourism sectors, specializing in CRM, web, and loyalty experience.
Originally from the western United States, Jessi's journey has taken her across the country and overseas to the UK. She started her work with the association in March and recently transitioned to a full-time role at IAAPA Headquarters this month. Jessi is looking forward to leveraging her expertise in digital strategy to drive IAAPA's initiatives and create innovative solutions that align with the needs of our members.
Jessi's passion for digital marketing and technology was ignited early in her career while working for a pioneering online retailer in the early 2000s. This experience set her apart from traditional marketers and cemented her interest in the intersection of technology and business. "I was fortunate to start my career in a company that fully embraced technology, which allowed me to develop a deep understanding and love for digital strategy. "I am now extremely excited for the opportunity to work for IAAPA and create something amazing! I believe in this industry, the company's leadership, and I'm eager to learn and do more in this space," Jessi shares.
Outside of work, Jessi is a devoted mom to three young boys. She and her family are eager to explore the beautiful beaches and vibrant parks of Orlando. In her free time, she enjoys jogging, cake making, and party planning. A firm believer in kindness and positive intent, one of her favorite quotes comes from Scott O'Neil, CEO of Merlin Entertainments and author of Be Where Your Feet Are: "API: Assume Positive Intent."
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About IAAPA
IAAPA is a diverse and dynamic community of global attractions professionals. As the largest international trade association for permanently located attractions, IAAPA unifies the attractions community, connects people to learn and grow together, and strives to promote the highest professional standards for excellence and safety around the world.
Founded in 1918, IAAPA represents leading industry attractions and supplier companies, consultants, and individual members from more than 100 countries. Members include professionals from amusement parks, theme parks, attractions, water parks, resorts, family entertainment centers, zoos, aquariums, science centers, museums, cruise lines, manufacturers, and suppliers.
The association's global headquarters and North America office are in Orlando, Florida, U.S. IAAPA also maintains offices in Brussels, Belgium; Hong Kong, China; Shanghai, China; and, Mexico City, Mexico. Visit IAAPA.org or connect through IAAPA's social media channels: @IAAPAHQ#IAAPA
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