Prestigious German Design Award 'Upcycling Guitar' Concept Models and 'e-plegona' Selected for Design Concept Discipline of Red Dot Award

The Red Dot Design Award is a German design award hosted by the Design Zentrum Nordrhein Westfalen that is highly respected around the world and comprises three categories: Product Design, Brands & Communication Design, and Design Concept.

Three Yamaha products were already selected for the Product Design discipline*1 earlier this year.

The Design Concept discipline was established to celebrate new design concepts and innovations, the precursors of tomorrow's great products, from varying stages of development. These new wins bring Yamaha's total number of Design Concept awards to three, following the 2017 selection of the &Y01 electrically power-assisted wheelchair that performs music, also designed in collaboration with Yamaha Motor.