Digital Domain Relaunches Advertising Experiences Group With New Hires

10.31.24Los Angeles, CA - October 17, 2024 - Digital Domain, a pioneer in visual effects and immersive experiences, announces the addition of two esteemed industry veterans to its newly formed Advertising Experiences group. This strategic move reiterates Digital Domain's dedication to excellence and innovation in the creative VFX landscape.

Neil Gabriel has joined Digital Domain as Executive Producer, bringing with him extensive experience in leading production teams and establishing in-house studios at renowned ad agencies, including TBWA's The Collective, ATTN, and Hawthorne Advertising. His leadership on The Collective's AT&T National Retail Marketing account and his pivotal role in launching brands like Home Advisor and Vari and creating campaigns for clients like L'Oreal, McDonald's, Petco, Google, Airbnb, and Dyson highlight his experience in the industry. Additionally, Marcus Wesson will serve as Principal Creative Director of the newly formed group. Wesson is a respected creative leader known for his outstanding work at top-tier agencies such as TBWA\Chiat\Day, DDB, and 72andSunny. His award-winning campaigns for global giants like Activision, Nissan, Honda, CKE Restaurants, and Nestlé have earned accolades from prestigious organizations such as the One Show, Clios, Effie's, Fast Company, Communication Arts, D&AD, FWA, Creativity Online, Adweek, the Beldings, Webbys, American Photo Magazine, and TBS' Funniest Commercials.

In their new roles, Wesson and Gabriel will revitalize and reshape the development and implementation of unique advertising experiences across various projects, platforms, and media. As creative partners for production companies, agencies, and brands, they will lead teams in creating and delivering innovative content to bring ideas to life by leveraging Digital Domain's award-winning talent and cutting-edge tools.

The new hires at Digital Domain mark a significant step in the company's evolution, positioning them as a future-forward division ready to handle new technology for advertisers, gaming, and the new media landscape.

Both Wesson and Gabriel will report directly to Lala Gavgavian, President and COO of Digital Domain. "Today marks an exciting new chapter for our Advertising Experiences unit as we relaunch under the visionary leadership of our newly appointed executive team. With their wealth of experience and forward-thinking approach, we are not just reviving the business; we are transforming it by combining fresh innovation with our proven legacy. This relaunch isn't just about returning; it's about redefining the future, leveraging new insights and strategies to meet the evolving needs of our customers. We are stronger, more agile, and ready to take on tomorrow's challenges with renewed focus and energy." stated Lala Gavgavian, President and COO of Digital Domain.

Under Gavgavian's leadership, the Digital Domain's Advertising Experiences group relaunch signifies a triumphant return to the company's roots and a recommitment to pioneering excellence. The company's works include bringing Tupac back to perform on the Coachella stage, having Michael Jordan play basketball against himself, and putting Budweiser's Clydesdales on the gridiron. By combining Digital Domain's rich history in content creation with cutting-edge VFX capabilities, the company aims to take brand storytelling to new heights. This effort is more than just a transformation; it's a clear statement of superiority in brand storytelling.