LVMH · June 18, 2024 LVMH, partner of the second edition of the Rencontres Économiques des Métiers d’Art (Métiers d’Art Economic Forum) in Reims to highlight exceptional[...]

By renewing its partnership with the forum of the Rencontres Économiques des Métiers d'Art for its second edition on June 17th in Reims, the LVMH group emphasized the importance of preserving and passing on exceptional know-how in France.

Under the high patronage of Mr. Emmanuel Macron, President of the French Republic, this event established the need to reinforce relationships between different economic, institutional, and social actors in the craft sector to promote their influence in France and internationally, with a focus on hospitality and customer experience for this year's edition. After Hennessy in 2023, Ruinart is the 2024 guest Maison, which presented exceptional pieces that underline their strong commitment to artists and craftsmen, as well as provide some hints about the next transformation of their iconic address at 4 rue des Crayères scheduled for next October-a place that will allow people to experience cultural terroir - mixing lifestyle, savoir-faire and art - from the oldest Maison of Champagne.

This partnership with the Rencontres Économiques des Métiers d'Art echoed the Group's commitment to perpetuating essential know-how for its Maisons' success. Thanks to LVMH's Métiers d'Excellence, an ecosystem gathering more than 110,000 women and men worldwide and over 280 professions in Creation, Craftsmanship, and Customer Experience, the Group aims to attract a new generation and recruit top talent to carry on these unique skills that are sometimes unknown but indispensable to its Maisons. LVMH significantly contributes to economic vitality in territories where it operates by developing employability for young talents and individuals undergoing career changes while stimulating innovation and creativity, as well as anticipating necessary skills and expertise for tomorrow's Métiers d'Excellence.

The LVMH group, the maison Ruinart and Leslie Villiaume, winner of 2023 Prix des Artisanes, an award created by ELLE Magazines alongside LVMH and member jury of the 2024 LVMH Master Games, spoke at various round tables throughout the day highlighting their commitments:

• Alexandre Boquel, Director of LVMH Métiers d'Excellence talked about "Informing to Recruit," during a session moderated by Virginie Jacoberger-Lavoue from Les Échos, with Bénédicte Epinay from Comité Colbert, Gabrielle Légeret from De l'or dans les mains, Hervé Lemoine from Mobilier national, Luc Lesénecal from Saint James participating.
• Olivier Livoir, Hospitality Director at Maison Ruinartspoke during a round table on "Hospitality & Client Experience," moderated Yamina Benaï & Emmanuel Rubin Geste/s, Christian Mantei, President of Atout Franceand Joëlle de Montgolfier, Research Director, Luxury Goods & Retail Division at Bain Company.
• Leslie Villiaume, Master Artisan of watchmaking, winner of the 2023 Prix des Artisanes created by ELLE, ELLE à Table, ELLE Décoration and LVMH,in the category of Preservation of French Heritage and a jury member for the LVMH 2024 Master Games, discussed on the theme 'Development of regions', moderated by Julie Quatrehomme from Les Pépites de France, with Anne-Sophie Duroyon-Chavanne, General Director of the Institut pour les Savoir-Faire Français; Jean-François Girardin, President of Meilleurs Ouvriers de Franceand Philippe Mille, Chef of the restaurant Arbane.

To promote concrete actions taken by the Group, an exclusive showcasing mixing Art Craftsmanship has been created for the edition of the Rencontres Économiques des Métiers d'Art:

• The Group presented five pieces from the 2024 Master Games edition, a competition which brings together all the students in the know-how sections of the LVMH Institute of Métiers d'Excellence in leather goods, couture, jewelry, watchmaking and design. Eon this occasion, each class presents to a jury their collective work on a given theme: this year it was fencing, with the participation of Enzo Lefort, French multi-medalist fencer, LVMH and Louis Vuitton ambassador, and jury president of this 2024 Master Games.
• Maison Ruinart highlighted two "craft" works within the framework of their Ruinart Studio creative workshop,where young talents are invited to imagine creations using materials from the Maison's activity. A work by Antonin Anzil was presented, where he reused the "second skin" cases transformed in limited edition projects, and another by Cécile Gray, 2022 winner of the Prix des Artisanes, with a basket made with reused muselets.
• A photo exhibition by Yann Arthus-Bertrand, from his project « Les Français », gathering portraits of collaborators from the Rue Crayères was displayed,allowing the public to discover how crafts are perpetuated and renewed beyond the wine industry and how the Maison develops related hospitality and gastronomy experiences.