Yelp 2025 Trend Forecast

For 20 years, Yelp has been the go-to source for discovering great local businesses. Powered by our community of users who have ignited some of the hottest cultural trends in food, home, and beauty, we've forecasted the trends that have dominated menus, transformed our living spaces, and flooded social feeds. From predicting the rise of espresso martinis, head spas, and limewash paint, Yelp users are always ahead of the trend.

To celebrate Yelp's 20th anniversary, we're unveiling 20 trend predictions across food, home, and beauty that will define 2025. To forecast the emerging trends, we tapped Yelp Trend Expert Tara Lewis and our team of data scientists and community managers, exploring millions of Yelp searches for words, phrases, and businesses on the rise across categories.

In dining, prepare for cuisine cues from the islands of Hawaii, mushroom-infused drinks, burnaway cakes that reveal hidden messages, and more tasty trends.

In beauty and lifestyle, get ready to spark joy with dopamine hobbies, celeb-level glam with salmon sperm facials, and grown-up getaways.

For the home, expect a '70s interior design revival, the return of Japandi, and discreet home tech elements that offer function and exude style.