IZEA Report Finds 91% of U.K. Based Consumers Who Make Influencer Driven Purchases Have Done So on Amazon

ORLANDO, Fla. (July 16, 2024)- IZEA Worldwide, Inc.(NASDAQ: IZEA), the premier provider of technology, data, and services for the Creator Economy, released the United Kingdom edition of its research report, "Influencers & Amazon 2024," today. The report is based on U.K. consumer sentiment and examines the effectiveness of influencer marketing on purchasing behavior and its impact on products sold on Amazon.

The survey found that 62% of people in the U.K. have purchased a product after seeing it being used by an influencer, andthose who make purchases based on influencer recommendations are at least 6.5 times more likely to shop on Amazon than anywhere else online.

"Our U.K. edition of the 'Influencers & Amazon 2024' report offers fascinating insights into the dynamic interplay between influencer marketing and online consumer purchasing behavior," said Ted Murphy, IZEA CEO and founder. "The fact that 91% of influencer-driven purchases occur on Amazon underscores the platform's dominance in the online shopping space in the United Kingdom. It's also compelling to see that across all social media users, influencer posts are rated four times more effective than paid social ads. These insights underline the power and potential of influencer marketing in shaping e-commerce trends."

Key Insights on Amazon Purchasing Behaviour

• 73% of social media users are Amazon Prime members.
• 91% of those who make influencer-inspired purchases have made influencer-inspired purchases on Amazon.
• Over 45% of those ages 30-44 shop on Amazon at least once per week.
• 66% of 18-to-29-year-olds say video content influences their Amazon purchasing decisions the most.