07/02/2024 | Press release | Distributed by Public on 07/02/2024 09:32
Just six weeks after announcing its new North American business plan, Momentum 2030, Mitsubishi Motors North America, Inc. (MMNA) closed out the first half of 2024 with strong sales of 51,130, up 12.3% over the first half of 2023. This is the strongest first-half sales result for MMNA since 2021. Calendar year-to-date (CYTD) sales of Outlander, Mirage/Mirage G4 and Eclipse Cross were up 1.3%, 85.5% and 38.2%, respectively, showing strong momentum for the brand entering the second half of the year.
MMNA Q2 sales totaled 22,727 units, down 7.6% year-over-year, however, Mirage hatchback sales more than tripled at an increase of 243.4%. Mirage G4 sales also increased 70.3% for the same period, notching a 146% increase for the Mirage lineup collectively.
For more information on the full lineup of Mitsubishi vehicles, visit MitsubishiCars.com.
For more information on MMNA, visit media.mitsubishicars.com.
News and Notes
Individual model sales results:
Q2 2024 |
Q2 2023 |
YTD 2024 |
YTD 2023 |
|
MIRAGE |
4,859 |
1,974 |
9,862 |
5,316 |
OUTLANDER SPORT |
3,324 |
3,879 |
7,893 |
8,492 |
OUTLANDER |
10,645 |
14,368 |
24,491 |
24,182 |
OUTLANDER PLUG-IN HYBRID |
1,374 |
1,620 |
2,896 |
3,217 |
ECLIPSE CROSS |
2,525 |
2,761 |
5,988 |
4,333 |
TOTAL ALL |
22,727 |
24,602 |
51,130 |
45,540 |
ABOUT MITSUBISHI MOTORS NORTH AMERICA, INC.
Through a network of approximately 330 dealer partners across the United States, Mitsubishi Motors North America, Inc. (MMNA) is responsible for the sales, marketing, and customer service of Mitsubishi Motors vehicles in the U.S. MMNA's recently announced five-year business plan - "Momentum 2030" - outlines the brand's mid-term intentions for product and business transformation. MMNA will expand and refresh its vehicle lineup in the U.S. with one new or completely refreshed model to debut each year between now and 2030. Powered by a selection of advanced-technology internal combustion engines, hybrids, plug-in hybrids, and battery electrics, the product line will nearly double from today's four vehicles. Momentum 2030 also includes a vision for a modernized retail sales model and plans for network expansion and sales growth.
MMNA has its headquarters in Franklin, Tennessee, as well as corporate operations in California, Georgia, Michigan, and New Jersey.
For more information on Mitsubishi vehicles, please visit media.mitsubishicars.com.
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