07/27/2024 | Press release | Archived content
Creating an effective beverage program is so much more than simply ordering coffee, tea and soda. The right beverage mix complements your menu, adds to your customer's experience and boosts sales.
Whether you are just opening a restaurant, café or kiosk, or want to make your business stand out these tips can help you create a unique beverage program that keeps your customers coming back time and time again.
Know Your Customers
Today's customers have an endless variety of beverage options. You must what is most important to your customers. Are they looking for great flavor combinations? Do they want to customize their beverages? Are they interested in sustainably sourced options?
Answering these questions will help you determine whether you need:
Identify Your Strongest Day Part
Look at your hours of operation and overall business concept. What time of day is your busiest? What time of day do you want to grow?
Within each day part, look at what food items are your most popular. Knowing this information will help you decide whether you need:
Define Your Brand
Think about how you present your business. Do you create unique, one-of-a-kind sandwiches? Do you specialize in tapas or a specific ethnic food? Is your brand trendy and contemporary?
Identifying your area of specialty and brand will help you decide whether you need:
Set Yourself Up for Success
Consumers today want to be served quickly and efficiently, while also demanding quality and variety. Is your equipment set up properly? Is your staff properly trained?
Reviewing your beverage options and equipment will help you determine if you need to:
Partner With the Right Beverage Provider
You spend your time building your business and providing the type of food and service that will motivate your customers to return. It's important your beverage provider is a collaborative partner who provides consistent service and delivery, while suggesting innovative ideas, perfect coffee and tea blends and on-trend products.
Your beverage supplier should: