Washington County Planning Department Earn Award

Black Dog LLC and Washington County Planning Department Earn

"Excellence in Tourism" Award for Promoting

Washington County Tourism and Economic Development

On Thursday, September 12, 2024, members of Black Dog Designs and the Washington County Planning Department were honored by the New York State Tourism Industry Association (NYSTIA) at the New York State Excellence Awards ceremony held at the Canfield Casino in Saratoga Springs, NY.

Corey Fram, Director of Tourism at the 1,000 Islands International Tourism Council who presented the award stated, "The New York State Tourism Excellence Awards recognize the very best in destination marketing, management, and stewardship that are critical in supporting the Empire State's economy for the betterment of visitors and residents alike." The award was presented in the category of "Excellence in Tourism Marketing Campaigns, Projects & Programs: Trails & Itineraries - Budget Under $500,000."

This multimedia campaign leverages both print and digital marketing. The print is comprised of a collection of vibrant rack cards strategically distributed throughout the region. Each card features an exciting and unique experience arranged by topic or interest ranging from food and beverage, farm visits, outdoor sports adventures, arts, theater, family friendly activities, ghost tours, and more. By scanning the QR code on the card or entering the URL viewers will embark on a digital journey to learn more about where to see, taste, and explore.

Laura Oswald, Director of Economic Development for Washington County said, "It is an honor to have this marketing campaign recognized, and it is rewarding to play a role as an economic driver to promote and support our wonderful businesses and organizations across Washington County."

Jesse Tyree, Owner and Creative Director of Black Dog Designs remarked, "It's a great privilege to have our work celebrated by NYSTIA. Our team takes immense pride in promoting the one-of-a-kind experiences that Washington County offers, helping to boost tourism and foster economic development. We're passionate about inspiring visitors to discover the charm and diversity of this incredible part of New York."

To learn more about the various trail experience related to this award-winning campaign, visit www.washingtoncounty.fun/experiences/

"Washington County NYSTIA Award" (L. - r.) Corey Fram, Director of Tourism for the 1,000 Islands International Tourism Council; Chris Coughlin, Marketing & Account Manager for Black Dog Designs; Laura Oswald, Director of Economic Development for Washington County; Alexis Shippee, Content Strategist; Ross Levi, Empire State Development for I Love NY; Bridget Cerrone, Senior Travel Marketing Strategist for Advance Media New York

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