People Want a New Kind of Relationship — Are Brands Ready

At Cannes Lions, Kent Wertime, Global CEO of Ogilvy One, and Roberto Fara, Global Creative Lead for Ogilvy One, led a conversation sharing insights on how brands can create valuable relationships by design. Joined by Jill Cress, Chief Marketing and Experience Officer at H&R Block and Nitin Saini, VP of Marketing at Mondelēz India, the conversation touches on the critical and evolving role of creativity, data, and AI in designing relationships and how they contribute to creating enduring value exchanges between customers and brands.