Snap’s New Spectacles Launching in First European Countries

October 29, 2024

October 29, 2024

Snap's New Spectacles Launching in First European Countries

Developers in Austria, France, Germany, Italy, Netherlands, and Spain can now apply to join the Spectacles Developer Program

Today we're announcing the expansion of our new Spectacles to Austria, France, Germany, Italy, Netherlands, and Spain -- the first six markets where they'll become available outside of the US.

We introduced the fifth generation of Spectacles and our brand-new operating system Snap OS last month at our annual Snap Partner Summit. The following day at Lens Fest, a group of Lens developers, creators, and enthusiasts received Spectacles and a developer program subscription to begin exploring the platform.

Since launching Spectacles, developers have already built amazing Lenses and we have received extensive interest from the global AR developer community.

Now, even more developers can apply to build and share Lenses for Spectacles. For €110 per month with a 12-month commitment required, a subscription will provide access to Spectacles and the Spectacles team, helping developers bring their projects to life.*

Spectacles will begin shipping to developers in select countries in the coming weeks, and we'll launch in additional markets in 2025.

Apply now to the Spectacles Developer Program here: https://www.spectacles.com/lens-studio.

*Subscription available in select countries only. 12-month commitment required where permitted by law. Availability is limited.

AR Developers Share Their Perspectives on Spectacles

"I was thrilled with Spectacles from the very first moment! Navigating the digital world directly with your hands - instead of through a phone screen - opens up a completely new level of immersive storytelling and gameplay. I find it especially exciting to experience AR with friends through Connected Lenses, as well as the seamless integration of AI and voice control. Combining so many features in a small pair of glasses is simply magical!

For development, Snap provides many useful tools that make it easy to create and experiment with interactive AR worlds for Spectacles. The tracking is precise, the image is crystal clear and high-contrast, and you can see and test your AR Lenses on the glasses in a matter of seconds.

I am convinced that we are already very close to the ultimate AR glasses for everyone, and that Snap, through tireless innovation, is playing a key role in this development."

- Ines Hilz, AR Designer

"Spectacles are a real playground for our team! Creating live, immersive experiences hands-free is a game-changer for an agency like ours, letting us add a touch of magic to everyday interactions and explore new dimensions of AR storytelling.

The lightweight, compact design of the Spectacles makes them comfortable for extended wear, unlike bulkier AR/XR devices on the market. Plus, the ability to share the same AR content with multiple people at once opens up exciting, communal experiences.

With Lens Studio, we can fully tap into advanced features like precise hand tracking, AI-powered interactions, and stunning visual effects that allow us to craft stories in ways that feel seamless and incredibly immersive. We're thrilled to be part of this adventure!"

- Antoine Vu, CEO and Co-Founder of Atomic Digital Design

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