09/25/2024 | Press release | Distributed by Public on 09/25/2024 08:44
This Award-Winning Digital Series Returns with Fresh Episodes and a Chance for Viewers to Win a Luxurious Two-Night Getaway
UNCASVILLE, CT (September 25, 2024) - Mohegan Sun, one of the world's top entertainment destinations, has announced the launch of Season 8 of its original digital series, Back of House (BOH). Starting Wednesday, Oct. 2, 2024, at 7:30 p.m. EDT, weekly episodes will reveal the magic behind making Mohegan Sun an ideal weekday or weekend getaway suitable for all kinds of guests.
"Back of House continues to demonstrate Mohegan Sun's serious commitment to delivering unforgettable hospitality and entertainment experiences for everyone," said George Galinsky, senior vice president of marketing communications at Mohegan. "This season takes viewers on a journey to see how our team members always try to create lasting memories for every guest, whether it's a large-scale party or an intimate family vacation."
Produced by Primal-NY, the multi-award-winning series offers an exclusive look at how Mohegan Sun's team pulls off its one-of-a-kind events and guest experiences. "Capturing the essence and spirit of Mohegan Sun's world-class hospitality is always a creative opportunity," said Robert Conticelli, president of Primal-NY. "This season, we delved deeper into the stories that unfold both behind the scenes and out-front with guests, providing viewers with all new perspectives. It is the most immersive season yet."
"Back of House Season 8 - All New, All Fun and All In" invites viewers to see Mohegan Sun through the lens of its kitchens, stages and executive offices. From beautiful brunches to unbridled girls' night celebrations to new kinds of outdoor parties and amusing family vacations, season eight celebrates Mohegan Sun's blend of excitement and its authentic commitment to guests.
In honor of the season premiere on backofhouse.tv, Mohegan Sun is hosting a contest where viewers can enter to win a two-night stay for two in a Riverview Suite, including a choice of brunch at Todd English's Tuscany or Michael Jordan's Steak House and a $150 Mohegan Sun gift card. The contest will run throughout the season, with one grand prize winner selected on Nov. 13, 2024. For more information, visit backofhouse.tv.
Since the premiere of its first season, BOH has been viewed in more than 19 countries and 625 cities and continues to showcase the property's dynamic and award-winning work culture. Digital marketing and video awards, both platinum and gold, include HSMAI,Telly, Vega, Marcom and Communicator honors.
ABOUT BACK OF HOUSE:
"Back of House" swings the doors of hospitality and entertainment wide open. It is a trailblazing all-access pass to the action behind the action at one of the world's largest integrated casino resort destinations, Mohegan Sun. Enjoy following fun, dedicated resort employees as they navigate obstacles and challenges in their quests to make each guest's stay a perfect getaway experience. For more information, visit backofhouse.tv where you can also book a room, buy show tickets, gift cards, Mohegan Sun merchandise, and even check out careers with Mohegan Sun.
ABOUT PRIMAL NY:
Primal NY is a full-service production studio specializing in brand discovery, digital strategy, content creation and distribution. Primal positions clients in ideal Digital, TV and Film scenarios. Based in New York City, the award-winning team of diverse filmmakers has experience across many industries including fashion, sports, music, hospitality, and motion pictures. Primal seeks relationships where opportunities exist to develop original content that enhances a client's brand identity by finding unique ways to tell their stories. For more information, visit primal-ny.com.