Here’s How We’re Making Your Next Target Run *Even More* Magical This Holiday Season

Happier holidays ahead

Our first holiday marketing campaign - Happier Holidays from Target - spotlights how an everyday Target run can take a turn toward the fantastical with a little Tarzhay magic. In the ads, Nico is a boy visiting Target with his mother when an encounter with Bullseye leads to a cinematic experience.

All around Nico a holiday fantasy comes to life, with his imagination conjuring reindeer and penguins roaming the Target aisles while a giant polar bear snuggles in for a nap. The big idea: We know magic lives in our aisles every day, but especially during the holidays.

"We're all about igniting consumers' imaginations and showing how Target helps all families experience the season as a feeling," said Michelle Mesenburg, senior vice president of creative and content, Target. "That's what our marketing will do over the next few months: remind guests that Target is on the holiday journey with them, whether they're looking for inspiration or crossing things off their lists, and we are here to help them hold on to that magic all season long."

The spots are set to the song "Pure Imagination," recorded and co-produced by Griff, an acclaimed British singer, songwriter and producer who brings a fresh auditory experience to the campaign with her unique vocal style. Get a sneak peek, above, before the campaign launches across a wide range of channels and media touchpoints on Nov. 3.