07/25/2024 | Press release | Distributed by Public on 07/25/2024 05:29
Today, you're going to learn about eight marketing channels that can get visitors to your site.
In fact, these are some of the exact channels we've used to grow our business to over 33 million monthly visitors.
We'll go over some different marketing channels in detail. So you can determine which ones make the most sense for your business.
Let's start with some basics first.
What Is a Marketing Channel?
A marketing channel is a way businesses reach their customers to promote products or services.
Think of them as paths that connect a company to potential buyers.
Some common marketing channels include:
Those are all examples of digital marketing. But there's another type of marketing channel: traditional marketing (ways of marketing that aren't online like in-person events and billboards).
In short, marketing channels help companies connect with prospects and drive sales.
While many of the most effective channels in marketing are digital, we've also included a (sometimes) traditional channel that can be quite effective.
Social media can be a powerful way to connect with your customers. Because they naturally hang out on those platforms in their free time.
On social media, you can post content, respond to your followers, and even manage customer service issues. Plus, it's free to post content.
One popular brand that uses social media effectively is Nike. They regularly post high-quality photos and videos on Instagram showcasing their products, athletes, and inspirational quotes and stories.
It's important to choose the right platforms. Because your target audience likely uses some but not others.
To find out where your audience spends their time, enter a competitor's domain in One2Target and visit the "Behavior" report.
How to Get Started
Here's how to start using social media marketing:
Try Semrush Social's Social Analytics tool to get insights into your social media performance.
The tool tracks engagement, reach, and audience growth across your social media platforms.
Email enables you to reach prospects directly in their inboxes. And it's one of the best-performing channels-generating $36 for every $1 spent.
Using emails, you can:
Take the example of beauty brand Sephora. They send regular emails with product recommendations, beauty tips, and exclusive offers.
Image Source: ReallyGoodEmails
Messages like this keep Sephora top of mind and can encourage recipients to make purchases.
One of the main perks of using email is that you can personalize your messages based on what you know about your customers. Which may improve performance.
How to Get Started
To begin with email marketing:
You can use the AI Writing Assistant to craft compelling email content quickly and easily.
Aside from the email body copy, the tool also helps you generate good subject lines and calls to action (CTAs) to improve the effectiveness of your email campaigns.
Organic Search
Organic search refers to the non-paid search results on search engines like Google and Bing. And it can put you directly in front of users searching topics relevant to your niche-without having to pay for ads.
To appear in these results, you'll need to focus on search engine optimization (SEO). Which involves improving your website for search engines and users.
Bellroy (a company that sells accessories like wallets, bags, and phone cases) is seeing great results through SEO.
They appear in the top 100 search engine results for almost 74,000 keywords. Which brings around 370,000 monthly visits to their website, according to Domain Overview.
Organic search is also valuable in that once your site begins to rank well, you can get traffic for a long time.
How to Get Started
To attract traffic from organic search:
Use Semrush's Keyword Magic Tool to find relevant keywords for your business.
It provides tons of keyword ideas based on a single, broad term you enter.
Digital Advertising
Digital advertising involves showing ads across the web. And it can start driving traffic, leads, and sales almost immediately.
There are many types of digital ads you can run. For example, you can:
Take Airbnb as an example. They often use colorful, eye-catching ads on social media to show off interesting places to stay.
Just keep in mind that there are costs.
Many ads use a pay-per-click (PPC) model, meaning you pay for every click on one of your ads. And it can get expensive if you don't carefully manage your campaigns.
How to Get Started
To run digital advertising campaigns:
Wondering how to study your rivals' ads?
Use the AdClarity - Advertising Intelligence app.
You can track their ad placements, expenditures, performance, and more to gain valuable insights for your own campaigns.
Influencer Marketing
Influencer marketing involves working with experts and individuals who have large followings to promote your products or services. Which puts your brand in front of their audiences.
Influencers can talk about your products or services, show how to use them, or share why they like them. Which can feel more natural and trustworthy to followers than traditional ads.
For example, many beauty brands work with influencers on social media. These influencers might show how they use the brand's products in their routines.
How to Get Started
To do influencer marketing:
Use Influencer Analytics to find potential influencers for your brand.
It provides valuable information about each potential influencer. Like their total follower count, estimated fees for collaborations, etc.
Podcasts
Podcasts are audio shows that people listen to online. And can be a great way to connect with an entirely new audience to generate brand awareness and loyalty.
You have three main options:
Starting your own podcast and being featured on someone else's both let you talk about topics related to your business. Which can add value for listeners and build trust with them
For example, Basecamp has a podcast called "REWORK" where they discuss entrepreneurship, productivity, and other niche-relevant topics.
Advertising on other people's podcasts can also be an effective strategy. Because you can tap into a potentially engaged listener base.
How to Get Started
Assuming you want to produce your own podcast, here's what to do:
Video Marketing
Video marketing involves creating and sharing video content to promote your brand, products, or services. And works especially well when you upload to YouTube.
Why?
Because people use YouTube as a search engine. Meaning, you can show in the search results when they try to find videos on topics related to your business.
There are many ways to approach video content:
For example, Blendtec created a series of "Will It Blend?" videos where they tried to blend unusual items to show how strong their blenders are. And uploaded them to YouTube.
These fun videos greatly increased their brand awareness.
How to Get Started
To get started with video content:
You can use the Video Marketing Platform app to edit your videos.
You can easily add text overlays, animation, and music. And even host live streams.
Events
Events are online or in-person gatherings where you can connect with prospects. Often in real time-making them great for building relationships.
There are many types of events you can use for marketing:
For example, Apple holds annual events to launch new products. To generate excitement and media coverage for their latest devices.
How to Get Started
To begin using events as a marketing tool:
Use Semrush Social's Social Poster tool to promote your events across different social platforms.
This tool can help you efficiently schedule and manage your event-related posts.
Get the Most Out of Your Marketing Channels
As you've seen, there are many marketing channels you can use to reach your customers and grow your business.
And Semrush offers a comprehensive suite of tools to help you maximize your efforts across these channels.
Sign up today.