What Brands Have a Poor Reputation with Some, but a Great One with Others

How many of us actively look forward to a trip to the nearby convenience store? How many of us would shine up our car for a gathering at such a retail establishment?

The answer might surprise you.

Hot dogs of questionable repute and sugary Slurpees do not apply here, as 7-Eleven has become a sensation with a younger generation of car enthusiasts for all the right reasons. It starts with the retailer's well-deserved success in Japan, where premium quality food and beverages are readily available. One such Japanese 7-Eleven even has craft beer. The is why cars (especially modern Japanese classics) and 7-Eleven go together like peanut butter and jelly for enthusiasts of a younger class of classic.

It has come to the point that even die-cast car aficionados have their own 7-Eleven-themed building to make their own 7-Eleven dioramas. The yellow, green, and red signage of 7-Eleven is now synonymous with a specific generation, and a specific car culture.

At least among a certain subset of folks, things have certainly changed for this brand, one that used to be associated with low quality food, and sketchy activities in their lots. The 7-Eleven pivot might not have made it to your area yet, and the old reputation may still hold; a similar scenario likely holds true for several automotive and automotive-adjacent brands. So this is where you come in, as we want the Hagerty Community to answer this question for us:

What Brands Have A Poor Reputation With Some, But A Great One With Others?

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