How to Build Stronger Agency Partnerships for Accelerated Business Growth

In the travel industry, success is about more than just having the right product. It's about finding and collaborating with travel agency partners who can effectively promote your services to travelers around the globe.

However, managing indirect sales channels on a global scale presents significant challenges. In some markets, indirect sales through travel agencies are dominant, making strong partnerships essential for growth. Yet, many suppliers face obstacles managing agency information, with inconsistent identity verification and outdated processes that require manual updates of their agency databases.

These challenges not only create friction in the sales process but also limit your ability to fully leverage indirect bookings to drive revenue and expand your business.

How do you identify and connect with the right partners among thousands of travel agencies worldwide? And once connected, how do you ensure they're legitimate and qualified?

For over 60 years, IATA has been supporting travel suppliers in overcoming these hurdles. As the steward of the industry's most comprehensive travel agency database, IATA provides suppliers with reliable, up-to-date information on agencies worldwide. Our tools and programs are designed to streamline business processes, simplify partner identification, and remove barriers, enabling suppliers to strengthen their partnerships and accelerate growth.

To explore how to build stronger agency partnerships for accelerated business growth, download our free guide, "How to Build Stronger Agency Partnerships for Accelerated Business Growth" and discover effective strategies for simplifying partner identification and cultivating lasting, profitable relationships.