Cox Automotive Launches Biggest Enhancement to MMR Yet with Automatic Adjustments for Factory-Installed Options and Packages

Fueled by millions of real transactions each year-along with OEM build data-MMR's unrivaled accuracy and coverage help clients make critical business decisions.

ATLANTA - July 26, 2024 - Cox Automotive today announced that its leading wholesale vehicle valuation tool, Manheim Market Report (MMR), now includes automatic adjustments for factory-installed options and packages, an industry first. This enhancement is made possible through the integration of OEM build data with Cox Automotive's extensive first-party transaction data and proprietary modeling-giving clients an unrivaled level of precision. As the industry's most trusted source of wholesale vehicle valuations, MMR was used nearly 2.6 billion times in the last year to value vehicles.

"While MMR has undergone a major evolution in the last several years to become the living, market-responsive algorithm it is today, a tool as impactful and ubiquitous as this deserves continuous innovation," said Joe Kichler, senior vice president, Digital Inventory and Supply Chain Solutions at Cox Automotive. "VIN-specific, automated build adjustments are a massive leap forward for clients, and we're more confident than ever that MMR will give them the most accurate vehicle valuations available today."

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For years, MMR values have been based on year-make-model-trim data, with additional manual adjustments available for mileage, region, condition and color. However, a vehicle's specific options and packages can positively or negatively influence its value compared to the typical configuration. The key to easily bringing this to life for clients was in the automation-which Cox Automotive achieved through integrating in-depth OEM build data with the real-time data from millions of actual transactions already fueling the algorithm.

"When it comes to artificial intelligence, the quality of the inputs determines the accuracy of the results," said Ben Flusberg, Chief Data Officer at Cox Automotive. "Clients can be confident knowing that MMR is refreshed daily, based on more first-party transactions than any other guidebook in the industry, and now includes high-quality OEM build data - not incomplete data based on partial VINs and website scraping. This is yet another example of how we're harnessing the power of Cox Automotive's trove of first-party data and relationships and putting it all to work for our clients."

With the integration of OEM build data firmly in place, approximately 85% of vehicles transacted across the Manheim Marketplace can now receive an automatic MMR adjustment based on their VIN-specific options and packages. The powerhouse combination means that clients who rely on MMR can now benefit from even more precise vehicle values that account for high-value options like heated seats, adaptive cruise control and more. The result will be clients receiving valuations with pinpoint accuracy, helping them make even more informed decisions critical to their businesses.

Clients interested in learning more about MMR can visit this page or reach out to their Cox Automotive rep.

About Cox Automotive

Cox Automotive is the world's largest automotive services and technology provider. Fueled by the largest breadth of first-party data fed by 2.3 billion online interactions a year, Cox Automotive tailors leading solutions for car shoppers, auto manufacturers, dealers, lenders and fleets. The company has 29,000+ employees on five continents and a portfolio of industry-leading brands that include Autotrader®, Kelley Blue Book®, Manheim®, vAuto®, Dealertrack®, NextGear Capital™, CentralDispatch® and FleetNet America®. Cox Automotive is a subsidiary of Cox Enterprises Inc., a privately owned, Atlanta-based company with $22 billion in annual revenue. Visit coxautoinc.com or connect via @CoxAutomotive on X, CoxAutoInc on Facebook or Cox-Automotive-Inc on LinkedIn.

Media Contact: Julie Jackson | Cox Automotive | [email protected] | 404.558.7837 

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