Roku Inc.
09/04/2024 | Press release | Distributed by Public on 09/04/2024 16:29
Your Space, Your Backdrops: Turn Any TV into a Work of Art with Roku — For Free
Elevate your home entertainment with thousands of iconic pieces of art at your fingertips
SAN JOSE, Calif. - Sept. 4, 2024 - All it takes is one click and Backdrops, Roku's newest feature, will transform your TV into a canvas, with paintings and photography from an evolving library of thousands of curated works. Backdrops brings beautiful art into your space, making your TV a true reflection of your home.
In the coming weeks, Backdrops will roll out to Roku TV models with a catalog that includes famous classics, wide-ranging museum collections, abstract designs, and more. Viewers can also cycle in photos from their personal collection, to display on the largest screen in their home. Whether you want to relive that unforgettable sunset you captured or showcase a favorite piece of art, the choice is up to you.
"Our TVs are more than a device for streaming shows and movies-they can now elevate the aesthetic of any room, with the ease of one click," said Brian Pinkerton, SVP of Advanced Development at Roku. "Now, our customers can turn any TV screen into a conversation piece, and even better, it's free."
With Backdrops, you can enjoy your TV even more by:
· Creating a gallery of your favorite art and photography
· Setting the amount of time each image is displayed or changing the image brightness to match the mood
· Using your voice to turn Backdrops on or off with ease
· Choosing a pre-generated gallery of your go-to artist, museum, and more
· Learning more about the artwork, including artist name, year it was created, and a brief description
Enabling Backdrops is simple. Roku TV users can start through Settings or via the Backdrops app, which will automatically show up on the app grid once the feature is available. When Backdrops is enabled, users can click the power button or start Backdrops manually to show their desired artworks, instead of seeing a black screen while the TV is off.
Backdrops will roll out over the next few weeks starting with Roku-branded TVs and third-party Roku TV models. Roku streaming players and streambars will receive Backdrops later in the fall.
To learn more, please head to Roku.com. Please find visual assets here.
About Roku, Inc.
Roku pioneered streaming on TV. We connect users to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers with unique capabilities to engage consumers. Roku TV™ models, Roku streaming players, and TV- related audio devices are available in various countries around the world through direct retail sales and/or licensing arrangements with TV OEM brands. Roku-branded TVs and Roku Smart Home products are sold exclusively in the United States. Roku also operates The Roku Channel, the home of free and premium entertainment with exclusive access to Roku Originals. The Roku Channel is available in the United States, Canada, Mexico, and the United Kingdom. Roku is headquartered in San Jose, Calif., U.S.A.
This press release contains "forward-looking" statements that are based on our beliefs and assumptions and on information currently available to us on the date of this press release. Forward-looking statements may involve known and unknown risks, uncertainties and other factors that may cause our actual results, performance, or achievements to be materially different from those expressed or implied by the forward-looking statements. These statements include but are not limited to those related to the availability, features, functionality, and attributes of Backdrops. Except as required by law, we assume no obligation to update these forward-looking statements publicly, or to update the reasons actual results could differ materially from those anticipated in the forward-looking statements, even if new information becomes available in the future. Important factors that could cause our actual results to differ materially are detailed from time to time in the reports Roku, Inc. files with the U.S. Securities and Exchange Commission, including our annual report on Form 10-K for the year ended December 31, 2023 and our Quarterly Report on Form 10-Q for the quarter ended June 30, 2024. Copies of reports filed with the SEC are posted on Roku's website and are available from Roku without charge.
Roku and Roku TV are trademarks or registered trademarks of Roku, Inc. in the U.S. and in other countries. Trade names, trademarks, and service marks of other companies appearing in this press release are the property of their respective holders.
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Media Contact
Roku, Inc.
Brigitte Gilbert