10/31/2024 | Press release | Distributed by Public on 10/31/2024 05:06
Survey of thousands of consumers in the U.S., UK, France and Germany reveals significant evolution of consumer priorities
GXO Logistics, Inc. (NYSE: GXO), the world's largest pure-play contract logistics provider, today released a comprehensive report on key trends shaping the fast-growing global beauty industry, which is expected to double in revenue to $758 billion over the next decade.
In a rapidly evolving consumer landscape, GXO's research analyzed current consumer behavior in the beauty industry and the forces driving it. The report, "Beauty Industry Insights 2024: A Consumer Spending Pulse Check," highlights a significant shift in consumer preferences compared to just five years ago. Today's consumers are savvier and more intentional in their choices, and nearly half are choosing to shop online. As such, ensuring a seamless customer experience, both online and offline, is of paramount importance to building and maintaining brand loyalty and to meeting quickly shifting customer demands.
GXO Commerce Strategist Kamran Iqbal, noted, "To thrive in this dynamic retail environment, beauty brands increasingly must prioritize a customer experience that fortifies brand and product loyalty. Of course, retailers must have the right product in the right place at the right time. But to cement the brand experience, they must also ensure a seamless buying experience from beginning to end, including more effectively leveraging online channels and enhancing product personalization."
Iqbal concluded, "No matter the current or next big trend in retail, getting product to the consumer on time and at the best price will always be mission critical. This reliability fosters trust and loyalty. A well-optimized supply chain enables brands to respond swiftly to ever-changing shifting consumer tastes and demands, ensuring they remain relevant and competitive."
GXO's sophisticated logistics solutions for the beauty industry combine global warehousing and distribution scale, industry leading technology, and specialized capabilities, to ensure superior customer experience. This includes returns, kitting, engraving, branded gift wrap and high-touch pack out, from initial influences, through to personalization, fulfillment, delivery and post-purchase phase.
GXO commissioned Arlington Research to survey 4,000 consumers in the United States, United Kingdom and Ireland, France, and Germany, about their influences and expectations when it comes to beauty purchases. Respondents were asked about the role of beauty products in their lives, key influences and trends, purchasing preferences and expectations from brands now and in the future. Interviews were carried out with consumers aged 16+ who are interested in or passionate about beauty (defined as skincare, makeup and haircare).
GXO Logistics, Inc. (NYSE: GXO) is the world's largest pure-play contract logistics provider and is benefiting from the rapid growth of ecommerce, automation and outsourcing. GXO is committed to providing a diverse, world-class workplace for more than 130,000 team members across more than 970 facilities totaling approximately 200 million square feet. The company partners with the world's leading blue-chip companies to solve complex logistics challenges with technologically advanced supply chain and ecommerce solutions, at scale and with speed. GXO corporate headquarters is in Greenwich, Connecticut, USA. Visit GXO.com for more information and connect with GXO on LinkedIn, X, Facebook, Instagram and YouTube.