NJRA Announces Small Business Workshop on Digital Marketing and Advertising

NJRA Announces Small Business Workshop on Digital Marketing and Advertising

• Posted on: 08/23/2024

TRENTON, NJ - The New Jersey Redevelopment Authority (NJRA) is excited to announce the Small Business 101: Digital Marketing/Advertising Resources to Build Your Business workshop designed to empower small business owners with essential digital marketing and advertising skills. This interactive session will take place on August 27, 2024, at 10:00 AM via Zoom.

This two-part training session provides small business owners with the knowledge and tools necessary to leverage digital marketing and advertising platforms. Part one covers marketing fundamentals, focusing on crafting a unique positioning statement and telling your brand story. Attendees will learn to understand and articulate their business's unique value proposition and create a compelling brand narrative. They will also grasp the importance of maintaining consistency across all marketing channels.

Part two delves into creating compelling content and utilizing digital marketing tools and focuses on implementing basic search engine optimization (SEO), leveraging social media, and exploring email marketing fundamentals. Participants will learn to develop and execute a digital marketing strategy that drives traffic, generates leads, and fosters business growth.

"We are committed to providing small business owners with the tools they need to thrive in today's digital landscape," said Leslie A. Anderson, President and CEO of the NJRA. "This workshop is an excellent opportunity to gain practical insights and strategies that can drive business growth."

The workshop will feature key speakers Tara Dowdell of the Tara Dowdell Group and Jaime Izurieta of Storefront Mastery. Tara Dowdell brings extensive experience in marketing and public relations, while Jaime Izurieta specializes in storefront design and urban revitalization.

The workshop will take place on August 27, 2024, at 10:00 AM via Zoom. The cost to attend is $50. Pre-registration is required. Interested participants can visit https://cvent.me/7qaoG9 to register for the workshop. For more information, please contact Natalie Pineiro, Vice President of Strategic Partnerships, at 609-278-5776.

The NJRA is dedicated to revitalizing communities across New Jersey through innovative programs and partnerships and providing financial resources and expertise to foster economic growth and development. This workshop represents a unique opportunity for small business owners to gain critical insights and skills in digital marketing, ultimately driving their businesses toward greater success.

NJRA is a comprehensive resource center that focuses on improving the quality of life by creating value in New Jersey's urban communities. The Authority invests financial and technical resources into redevelopment projects and plans that will create a positive impact in eligible communities and ensures projects are urban-focused, neighborhood-based, and investment-driven.

Visit the NJRA online at www.njra.us or follow us on social media @njra_nj on Instagram, @NJRedevelopmentAuthority on Facebook and LinkedIn.

For more information about NJRA, visit https://www.njra.us or follow the Department on social media:

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