Alaska Air Group Inc.
08/12/2024 | Press release | Archived content
Chef Brandon Jew of Michelin-starred Mister Jiu’s cooks up new First Class menu for Alaska Airlines
Our partnership with Chef Brandon Jew of Michelin-starred Mister Jiu's takes our First Class menu to new heights
Alaska Airlines is set to redefine its First Class dining experience with the launch of an exciting chef partnership starting this month. The collaboration with Brandon Jew, an acclaimed chef and owner of San Francisco's Michelin-starred Mister Jiu's restaurant, will bring an exclusive menu to our guests seated in First Class between San Francisco International Airport (SFO) and New York's John F. Kennedy International Airport (JFK).*
This collaboration continues our momentum of elevating our already premium First Class dining experience. At Alaska, our long history of partnerships with strong West Coast brands, including Salt & Straw, Ellenos, Beecher's Handmade Cheese and Stumptown, allows us to serve our guests the best of the region's flavors and local ingredients.
We're making Chef Jew's dishes, inspired by his Cantonese heritage and vibrant San Francisco food scene, available to our First Class guests between SFO and JFK starting on Aug. 28*. The partnership will run for at least one year with seasonal rotations.
Through this partnership and in support of Chef Jew's charitable efforts to the community, we are donating $5,000 to Gum Moon Women's Residence, a local non-profit that was established to address the unmet needs of women and children in geographic and social transition.
Chef Jew recently maintained a Michelin star for his restaurant, located in the heart of San Francisco's Chinatown, for a seventh year in a row. As the executive chef and owner of contemporary Chinese American restaurant Mister Jiu's and Mamahuhu, Chef Jew combines local, seasonal and organic bounty of the San Francisco Bay Area with classic Chinese techniques and flavors. His training spans from Bologna, Italy to Shanghai, China and many restaurants within the Bay Area.
All our guests, no matter where they sit, can enjoy a premium culinary experience when traveling on Alaska. Fueled by our industry leading pre-order program, our inflight menu continues to offer more choices than any other U.S. airline. We recently added hot meals made with fresh and locally sourced ingredients to our Main Cabin menu on flights over 1,100* miles. Guests can now choose from up to five chef-curated dishes, including at least one hot meal option. Along with our freshly prepared food offerings like our Signature Fruit & Cheese Platter, our hot meals are only available for pre-order purchase.
Full First Class Chef Brandon Jew Curated Menu
Route: SFO to JFK, JFK to SFO
Breakfast: Brown rice congee with soy cured eggs and braised pork belly. Served with a turnip cake, pickled cauliflower, hoisin and a hot chili sauce.
Route: SFO to JFK
Lunch/Dinner: Liberty Farms braised duck leg, sesame egg noodles and gai lan. Served with wood ear mushrooms, tofu skin and cucumbers.
Route: JFK to SFO
Lunch/Dinner: Roasted black cod topped with ginger-scallion sauce and silken tofu and mapo sauce, on top of a quinoa & farro blend with roasted shitake mushrooms.
For our press kit, including still images and b-roll, click here.
*Hot meal options may not be available on some flights, including redeye flights or where catering is not available