HOW TO START AN AD AGENCY—FOUNDERS SHARE TIPS FROM INCORPORATION TO BRANDING

Agency owners and experts provide advice to executives thinking about founding their own firm

This is part of a recurring series of stories aimed at educating readers on how to break into advertising and marketing or land a new position. Read the first installment here.

4A's CEO and President Marla Kaplowitz said that you typically need a large network of peers to start a successful agency.

Someone who is young, perhaps a Gen Z professional with the entrepreneurial itch, could carve out a "niche-oriented" business, Kaplowitz said, but "that's why it's important to have partners. Sometimes you don't have to leave your current agency. You might have a great idea for a new division or department. Try to build that within the confines of your existing agency with the support to do it within a safer structure that will give you the financial backing, too."

Kaplowitz said agencies should be started with two to three founders with different but complementary skills.

Read more on AdAge.